The good news is that workplace accidents are dropping; according to the Health and Safety Executive around half as many workers were fatally injured in 2014/15 compared to 20 years before. The bad news is that 142 people still died of work-related injuries, and that despite accidents progressing on a […]
Imagine having a productive cash flow, but it’s inaccessible because your customer’s aren’t paying. That’s ...
Event planners and marketing professionals know that all successful conventions begin with a message and ...
Instagram is a constantly-growing social network that can be used by brands with visual-driven initiatives ...
Imagine having a productive cash flow, but it’s inaccessible because your customer’s aren’t paying. That’s money that you have coming to your business that you can’t use to develop new products, hire employees or advertise. For most business owners, that’s a realistic scenario that they wish to avoid. The following […]
In a perfect world, group projects would be effortless to accomplish. Sadly, we don’t live in this world, and teamwork at work isn’t always present when you need it the most. To fulfill project deadlines and quality standards in a timely and efficient manner, here are five things you should […]
Event planners and marketing professionals know that all successful conventions begin with a message and a plan. But what makes a business convention effective? Here are five tips that will make your next event memorable, interactive and results driven. Maximize the User Experience Event attendees are technology savvy and goal […]
Cloud-based systems are on the rise, both in personal and business use. Where many have been reluctant to get involved due to mistrust or lack of knowledge, others have already seen the benefits of using the cloud as an everyday part of business. Research from the Cloud Industry Forum (CIF) […]
Instagram is a constantly-growing social network that can be used by brands with visual-driven initiatives and those without alike. This means that brands must work doubly hard to be creative and relevant to an audience consuming content at a very fast rate, in order to remain relevant and memorable to […]
As a small business, you may find it difficult to believe that your business’ promotion can be done successfully whilst on a tight budget. The prospect of DIY marketing can be daunting and overwhelming; especially when you don’t have a definitive sum of cash to work with. However, promoting your […]
As popular as the term “gamification” has become, many people are still unsure exactly what it means or how it can be applied to their business or profession. By historical standards, video games are still a rather recent invention, and the culture that has sprung up around them is still […]
Last week, while he was still in office, George Osborne announced a possible 5% drop in UK corporation tax, pending reports on the UK’s future. But will it actually happen, and what would the impact be on businesses and the public at large? Local examples seem to suggest a positive […]
With millions of available apps and companies of all sizes joining the rush, it’s hard to come up with a few reasons for a startup not to have a mobile app. Can you think of even one good reason why a startup should not build and distribute its own app? […]
Knee deep in future trends At the moment I am knee deep in future trend books. Just finished reading “Augmented” by Brett King, “The Third Wave” by Steve Case, “The inevitable” by Kevin Kelly and “The fourth industrial revolution” by Klaus Schwab. Change is coming All are saying the […]
Marketing is the heart of every business, and given the fact that not all businesses are the same, each business has to apply strategies that fit its unique needs. If yours is a small business, you probably don’t need vast marketing resources, but you have to always get your decisions […]
Perhaps not so long ago you could survive without online advertising. That’s no longer true today, however. Consumers now automatically turn to the internet when looking for a service or product, even if they mean to go to the shop afterwards to actually pick it up. For most people – […]
For your site to be seen it needs to be indexed. However, it may not be for one reason or another. Here are six of the most common reasons your site doesn’t appear in search engines. 1. Black Hat SEO Spam There are a lot of black hat SEO strategies […]
Your skill development doesn’t have to end when you graduate with an MBA. In fact, entrepreneurs don’t even need to have an MBA or attend lengthy, expensive seminars to be successful. Some of the best ways to increase your skills is by practical, hands-on learning and seeking ways to improve […]
It’s hard to think of a business that wouldn’t want to go viral and reach out to millions of people on the internet. A single viral hit can completely change a business and set it on course to grow exponentially. But, despite all the lip service, online marketers and small […]
Research has found that 50% of businesses are prepared to research candidates’ social profiles. Are you one of them? If not, it may be time for you to consider using social media not only to vet potential employees and seek out promising new talent. Read on to find out how. […]
For a newbie, the market is full of opportunities and countless possibilities, and having a revolutionary idea might just be a hit among the consumers. As a budding entrepreneur, launching your business in the market is a pretty scary but exciting feeling. But these ideas are of no use if […]
On a recent I Love Marketing podcast, Erik Kerr, co-founder of The Draw Shop, LCC, was interviewed. His company works to provide marketing professionals with the information they need to become better at what they do. The unconventional approach that his company uses is what separates it from the rest […]
Last’s year research results show that UK marketers are more goal-focused and more effective at content marketing compared to their US and Australian counterparts. The same research has shown that the goals have also shifted, from the focus on brand awareness to engagement being a primary concern for content marketers […]