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How to Reduce Stress at Work in 5 Simple Steps

It is inevitable that at some point we all experience stress. When we are stressed, our body releases a complex mix of hormones and chemicals such as adrenaline, cortisol and norepinephrine. If not managed property, increased stress can be damaging to our health and lead to high blood pressure, heart […]

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How to Create a Killer Brand Slogan

Slogans are essentially made to present your audience with a condensed version of your company’s mission statement. They’re one of the first things your customers will see about your product/service and, as such, a slogan often becomes identified as a synonym for your brand. Big and small businesses alike can […]

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A Guide to Content Marketing for Startups

Content marketing, over recent years, is the buzzword that just won’t disappear from the marketing arena. This is no surprise. A successful and well-crafted content marketing strategy really can prove to be game-changing for businesses. Content marketing drives your search engine optimisation (SEO) to grow your audience socially, enables you […]

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Winning Tips For Seedcorn Success

With InterTradeIreland’s Seedcorn Investor Readiness Competition now in its 15th year and the deadline for entry fast approaching, I caught up with with last year’s overall winner Dr Terry McWade, CEO of Dublin-based Valitacell, who shared his advice on how to get the most out of the largest all-Island business competition. […]

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Petulant, Rebelluous, Irrevent, Bad Spellers

Petulant, snotty, rebelluous, irrevent (and bad spellers) – that’s how SBC was described when we launched in 2006. But, at the height of the recession we were getting up to 85,000 visitors per month to the site; businesspeople who were reaching out at a time of crisis looking for help […]

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4 Reasons Your Outdated SEO Strategy Isn’t Sustainable

Online brands can’t afford not to optimize their web properties for search engines. According to a study from BrightEdge, organic search drives 51% of all online traffic, while social media only accounts for 5%. Unfortunately, creating a viable long-term SEO strategy is difficult, because Google is constantly changing its algorithm […]

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