Of all the contemporary knowledge-based businesses, SMB leaders and entrepreneurs would be unwise to dismiss the elite sports, and specifically football, as unallied to their own daily business lives. The football and the small business worlds (and indeed those of politics and big business) have had a symbiotic relationships for decades now. Small business leaders and entrepreneurs often make the mistake of assuming that the the respective natures of their businesses are worlds apart. Not so. Actually, the football business offers a very accessible model to use as a learning [...]
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What Can I Track With Google Analytics
For businesses that sell online, your website does one vital thing; it acts as your shop, it allows people to make purchases and ...
What Can I Track With Google Analytics
For businesses that sell online, your website does one vital thing; it acts as your shop, it allows people to make purchases and chances are, if it doesn’t do well, your business will fail. So naturally, it is vitally important that you constantly market your website and increase your traffic and ultimately your sales. It can be hard to know what to track though right? Obviously, more sales is a good thing, but how do you know how well your site is really performing? Which stats matter most, and which [...]
Mental Health in the Workplace
Mental health in the workplace is becoming more and more of a hot topic in Irish HR and employment law discussions. Through medical research it has been identified that the issue of mental health is becoming an ever-increasing problem amongst Irish employees and that, unfortunately, there appears to be little information for employers out there to help combat this problem. This is a concern as not only can this lead to problems for employees but employers can also (a) be held liable for treating employee’s in a discriminatory fashion if their [...]
4 Apps to Help Run Your Business
In today’s competitive business world every second of your time is valuable, especially when you are running a small business. In light of this growing need to always be productive, here are 4 apps to help run your business… Evernote Evernote is a great alternative to Wunderlist but it is also so much more. With Evernote you can save pictures, text, webpages, research and lists for anything and everything. It not only allows you to structure your work load it also means that you are able to find the things [...]
(OMiG) Online Marketing in Galway Event
Online Marketing in Galway presents the fifth meet up of 2013 with guest speakers Marketo and Oisin Browne, of The City Bin Company. OMiG are excited to announce that with the help of sponsorship from Marketo (European Headquarters) and support from the Harbour Hotel, Galway that the network’s fifth meeting of 2013 will be taking place on Monday 27th May in the Harbour Hotel Galway. At this meeting some of Galway’s most elite business people and online marketing companies will get the chance to listen to two fantastic guest speakers who [...]
Kitchen Incubators Kerry
As we were watching the video of Whatsonni, we came across Kitchen Incubators Kerry, the people who won the annual Smallbusinesscan party voucher at the end of last year. That is two with SBC connections. Not claiming credit, but…….
JFC innovation awards and business women can
One of our Business Women Can ambassadors was a finalist in the JFC innovation awards 2013. Here is the video:
Filter bubble, the shallows on steroids?
Client problem A lot of our clients are struggling with the speed of change. In social media, in marketing and in customer behaviour. They are also struggling with innovation . Future bubble A friend (thanks Alan Boyd of Hoik) recommended “Filter Bubble”. Boy(d) am I impressed. It is a book that covers the impact of the introduction of personalised search. My search results on “soccer” will be very different than yours (Ajax!). And that has all kinds of consequences. Touches on privacy, data, innovation, culture, the role of news, democracy, marketing, [...]
Richard Florida about cultural innovation
The theme of your lecture at the EBN conference is “cultural innovation” – how do you define cultural innovation? For me, cultural innovation is the constant improvement and refinement of the way we approach business, arts, creativity and our everyday lives. Whether through technology or the improvement of how we tap into the creativity of our citizens, cultural innovation is a process that is constantly repeating and refining over and over. Is cultural innovation an organic phenomenon or can it be planned? Cultural innovation can be both. But most importantly [...]
Pics From the Balmoral Show
The Balmoral Show in partnership with Ulster Bank is Ireland’s largest Agricultural and Food Show that entertains the whole family. The 145th Show offers its usual extravaganza of colour, competition and showmanship along with daily displays of pedigree horses, ponies, cattle, sheep, poultry, pigs and goats at the new showgrounds, Balmoral Park. Pics from The bArmoral Show this years show below….
Agri food is the future
The outlook and potential for agri-food in Northern Ireland was the key theme of the Ulster Bank Balmoral Show lunch held this afternoon at the Show’s new venue, Balmoral Park. Speaking at the Ulster Bank lunch in the main marquee, Head of Ulster Bank in Northern Ireland, Ellvena Graham says “Agri-food is a vital and growing part of the Northern Ireland economy, sustaining up to 92,000 people in employment, according to the NI Food and Drink Association, and it has the potential to add more jobs and more value due [...]
Generate Leads With Twitter & Facebook
One of the most common questions I get asked by the members of the Work at Home Mums Network is “How do I find leads and generate sales for my small business?” The first thing to understand is there’s an easy way and there’s a hard way to generate leads. Juggling kids, family and business is hard enough without making things even harder. So my job is to teach you how to do it, as quickly and easily as possible. Seeing results is important and keeps you motivated, so let’s [...]
Common Agricultural Policy
The European Commission defines the CAP as follows: Launched in 1962, the Common Agricultural Policy (CAP) is a partnership between agriculture and society, between Europe and its farmers. Its main aims are: To improve agricultural productivity, so that consumers have a stable supply of affordable food. To ensure that EU farmers can make a reasonable living. Nice aspirations but how does it work in practice. Common Agricultural Policy In the early years the plan was to encourage farmers across the original member states to give up farming. This would make it [...]
Dealing with the press
Here’s a fantastic guide to dealing with the media. Its a Publicity Guide for community and NGO activists published by the European Anti Poverty Network (Ireland) – people who do great work with little funding. However this guide can also be applied to small businesses. It’s very useful for people and organisations with little or no experience in publicity work, to give a basic grounding in how the media works, and how to best interact with it. The guide mediaguide is broken up into the following sections: Creating a Media [...]
How Small Businesses Can Use Social Media
Once upon a time, the companies with the biggest budgets and marketing departments captured the most attention. They used their superior resources to win the battle for audience “mind share.” But that was then, and this is now. In today’s business world, we have a variety of new communication tools that have made traditional media all but obsolete. These tools level the playing field between small businesses and their larger competitors. Social media marketing is a good example. Small businesses can (and should) use social-networking websites to compete with, and [...]
