Understanding your target audience (essentially, your customers) is crucial to running a successful business. It should come as no surprise then that millions of dollars are spent every year on demographic research and, odds are, your business would benefit from better understanding your customer base. They Know They Aren’t Numbers […]
Ulster Bank has many years experience of working with Franchises in the Irish market. This ...
Hiring is hard. I mean, how are you supposed to know after reading somebody’s CV ...
In Garrett Hardin’s paper ‘The Tragedy of the Commons’ (1968) he describes the depletion of ...
Hotspot Climate change is an opportunity hotspot. It is so hot that you can nearly hear it sizzle. Exponential That is no reference to what I think will be an exponential change in our climate. The effects will speed up. It will not be pretty and it will start changing […]
Ulster Bank has many years experience of working with Franchises in the Irish market. Mark Pentony, Senior Manager, Business Direct, Ulster Bank, talks you through what you should consider if becoming a franchisee is of interest to you. Why franchising? Franchising basically involves buying the right to replicate a business […]
The Irish Franchise Associations have published 20 questions you should ask a Franchisor before you make the decision to buy into a franchise – reproduced here, with kind permission of the Irish Franchise Association. If you are considering joining a franchise you will need to carry out due diligence before […]
Ulster Bank has many years experience of working with Franchises in the Irish market. This second article on Franchising explores the concept of growing your established business through Franchising. Business Take-Stock You’ve built up a business, its now profitable, generating an income, employing some people – you’ve successfully come through […]
Apple Inc.’s (AAPL) share price has started rising after a particularly poor showing in 2015. However, the rough patch the company endured during the last few months has seen many investors in the forex and binary options trading scene question the viability of the tech giant as a growth-focused stock. […]
The past few years have brought many technological advancements, especially in the field of business. In a day and age when corporations are everywhere you look, more and more small business owners are turning to technology to help them compete with these instantly recognizable brands. Here are a few ways that […]
Regardless of whether you are a brick-and-mortar business or a technology company selling online services, obviously digital and social marketing is vital but offline marketing is still crucial for building a strong brand. Here are 19 free marketing ideas or inexpensive ways to market your business offline. They get more […]
Businesses are more like empires nowadays and now that you can start a business empire with more ease, there are so many coming up. The competition that exists in the online business is fiercer than the wars that avid Game of Thrones fanatics witness with each season of the TV […]
Even if you have a college degree that qualifies you as a Business professional, your first startup will be a major learning experience. While there’s no rule book for starting a business, it might save you a little trouble if you figure out some things first. Let’s take a look […]
Hiring is hard. I mean, how are you supposed to know after reading somebody’s CV and a talking to them for a few minutes if they’re the right fit for your company? And yet if you don’t, you run the real risk of spending a lot of money on somebody […]
How closely does your marketing department work with the HR department? Probably not particularly closely, they aren’t necessarily two departments that you would automatically put hand-in-hand. But, in fact, they should be working together very closely in order to maximize company value, according to new research. A new paper […]
In Garrett Hardin’s paper ‘The Tragedy of the Commons’ (1968) he describes the depletion of a shared resource (the commons), by individuals (herdsmen), acting rationally (adding more of their own cattle to graze), leading to the overall depletion of the resource (over grazing of the commons). What makes sense for […]
Computer hacking continues to grow in sophistication. It’s a constant arms race between security professionals and criminals who wish to cause harm. This battle leaves businesses, hospitals, and other entities that store sensitive data in a rough spot. If there is no absolutely sure way to prevent attacks, how should […]
In the year 2010 companies spend 2 times more money on TV ads as compared to digital ads. Last year we saw expenditure being equal and as time passes, firms from all around the world end up investing more in online marketing. This is why you need to know everything […]
There are so many situations in which people participate in business meetings without actually knowing what will be discussed. This is a really bad situation and you want to avoid it at all costs. The truth is that you have to always prepare for the business meeting. That is not […]
Video marketing, in a nutshell, is using video to market your product. It’s a technique that has been gaining popularity over the past few years, with major brands now relying heavily on viral advertisements to promote their product. Using a video marketing company has been proven to be extremely […]
Struggling for credibility as a young entrepreneur? Don’t worry – so is everyone else in your age bracket. As you get older, you’ll continue to improve on your “business sense”, and eventually, you’ll be treated like a real businessman or businesswoman. But who wants to wait? Below are five key […]
Small business owners have a lot on their proverbial plates. To succeed, business owners need to leverage their vision and expertise, available technology and the best team possible to differentiate themselves in the market. You just have to know where to invest the time and energy for maximum results. Technology […]
Talent Management: Why is talent management so beneficial to small and medium-sized businesses? Interestingly enough, the reasons are remarkably similar to why bigger and more well-known companies benefit from them, only with small businesses the valuable perks are more immediately obvious to the objective observer. To begin with, it’s absolutely […]