I heard you’re an exceptionally talented blogger. Of course you are, but you still probably make a mistake or two once in a while. We all do, so don’t sweat. However, you have to be very careful if you are guest-posting, as errors in such an endeavor, no matter how minor or few they may be, can either lead to rejection or disaster. But don’t let that warning deter you. Guest-blogging is a worthwhile and rewarding experience to engage, so you should give it a shot if you still haven’t. As for my previous word of caution, for it not to become a self-fulfilling prophecy, let me tell you the ten most common guest posting mistakes and how you can prevent them from happening.
So, what’s your purpose?
Guest-posting is an enjoyable, educational, and popular activity that has the opportunity to give you a lot of benefits. Question is, why does it usually stay as nothing but that – opportunity? A lot of people, probably even you, just guest-post for the sake of it. It’s good for the blog you’re guest-posting in, and it does give you a learning experience and exposure, but for what? If you have no goal in mind, then the good things it can do for you – ranking in search for certain keywords, a bigger and/or new audience, mean nothing.
I’m not really content.
In the world of blogging where every site is competing for traffic, mediocre content will never cut it. If you wouldn’t dare put a bland, boring, and unengaging post on your own blog, then it doesn’t take rocket science to figure out that a blog manager of a site read by thousands of people wouldn’t accept something similar as well.
Error 404: Proper English not found
If guest-posting is dating, then bad spelling and fractured grammar are the ultimate turn-offs. If your either unable to spot what’s worng in this sentence or write exactly this way, then you better take back you’re writing to basic English classes first.
Don’t even go there
Your works may be considered as shining epitomes of the English language, but it won’t mean anything other than sheer skill if you keep insisting on guest-posting for sites you shouldn’t be guest-posting in. For example, would you submit a post about Flash to HTML5 Conversion on a blog that doesn’t believe in its advantages? Don’t waste your time, effort, and bandwidth; know which blogs are worthy of the three.
His/her name is not Blog Manager
People are not defined by their jobs. So when you address the blog manager of the site as Blog Manager, it’s very inappropriate to say the least. This also says something else about you: you didn’t do your research. Other than their title, they also have a name. To know what it is, you might want to thoroughly check the site’s Contact Us/About page.
We’re connected, aren’t we?
Connections matter. It’s not everything, but it undoubtedly helps. Bloggers who wish to guest-post that have connections, especially directly with the blog manager, have a definite advantage over those who don’t. So if you have connections, don’t forget to include them in your email; blog managers are too busy to correspond with you or check them himself/herself.
Not that I don’t believe you, but…
If someone tells you that he or she has a particular talent, how would you know if that person is being honest or just pulling your leg? Ask him or her to show it, obviously. However, blog managers don’t have the time to do that. If a blogger tells them that they want to guest-post but fails to include sample writings, they just assume that they can’t walk the talk. No proof means no talent, sorry.
*gasp* How inappropriate!
By this, I don’t mean that the writing includes content that are questionable or profane, but totally unappealing or even unfamiliar to the readers. For example, if you want to guest-post for a blog whose target audience is middle-aged professionals, putting words like YOLO and spazz are going to make them spazz for the first time in their one and only life.
Hey, watch your tone!
So, you want to be featured on that satirical site you’ve been eyeing for years now. You have ambition, which is good. But why was your article straightforward, unabashed fluff filed with niceties? It’s going to stick out like a geek in a football team, so the blog manager isn’t going to give it a chance. A content that is out-of-place due to its tone that is too different from the others has, well, no place in that particular blog.
That’s already covered, sorry.
Bravo! From the email to the write-up, you got everything nailed. Unfortunately, you didn’t hack it. But don’t beat yourself up over it. It’s not you, it’s them; the dating advice blog you sent that post about first love to has already done that topic…for the nth time this year. So just let it go, move on, and when you’re ready and have already come up with a fresher topic, try again and hope for the best.
There’s no such thing as a fail-safe guarantee in the online world, especially in guest-posting. But with the tips I have given, you have a bigger, better, and clearer shot. Good luck, blogger.
About the author:
Mishka Tolentino is a business student at University of Westminster. She is a professional writer for SPi Global’s Back Office Services. She spends her free time listening to classical music and taking creative snapshots. Follow her on twitter @mishkatolentino.