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10 Books That Help You Understand Your Customer

It can be very difficult to walk in your customers’ shoes. If you want to succeed and generate a loyal customer base, understanding your customer is very important. The only way to really exceed a client’s expectations is to know what they want and what they expect. To gain a true understanding of your customer, it will take a new mindset where you are willing to see things from a new perspective. One very effective way to gain new insight is to read titles written by authors who are experts at succeeding in business. Here are 10 titles to consider reading when you are setting aside time to gain a better understanding of your customers:

10 Books That Help You Understand Your Customer

1. Drive: The Surprising Truth about What Motivates Us by Daniel Pink 
Human motivation is something that many people believe they understand, but do not. This book covers the correct way to motivate people in work, at home, at school, and anywhere throughout life. Since businesses are always motivating customers to buy, learning the truth is important.

2. Harvard Business Review on Increasing Customer Loyalty
Do you want to know how to make your customers come back? The key to gaining loyal customers is offering your customers an unmatched experience. In this title the Harvard Business Review covers nine different customer retention techniques.

3. What’s the Secret: To Providing a World-Class Customer Experience by John R. DiJulius
This text discusses how some of the world-class organizations, like Disney and The Ritz-Carlton, have managed to deliver excellent customer service with the most effective strategies and processes. By reading this book, you can learn the secret service elements you need to know to show your customers you care.

4. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
Customers want to do business with a company that has values. Happy employees will turn into happy customers. In this text, Hsieh discusses how to stay happy running a business and how to stay passionate while making profits.

5. Loyalty Myths by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, and Henri Wallard
What you think you know about your customers and loyalty might be far from the truth. In this book, the authors will discuss customer loyalty myths and debunk these myths with actual data and real life stories that you can use.

6. The Amazement Revolution: Seven Customer Service Strategies to Create an Amazing Customer (and Employee) Experience by Shep Hyken
Customer service should be a philosophy throughout every department in a company. In this book, you will learn the seven essential strategies that you should incorporate into your philosophy so you attract and retain loyal customers.

7. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Customers now conduct a large portion of their business online and they want to trust the companies they allow to serve them. This text will discuss today’s online influences and how to build your brand identity online.

8. I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss
If you want customers who love you, you need to make them love you. Learn how to drive customers to act and how to keep them coming back with this read.

9. The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary by Joseph Michelli
Starbucks may sell expensive coffee, but what they are really selling is a personalized customer experience. Find out how Starbucks has become so profitable and use their techniques to benefit your business by reading this book.

10. Bold: How to Be Brave in Business and Win by Shaun Smith and Andy Milligan
Your customers expect a remarkable experience. Look past conventional strategies and learn how to be brave and bold to be remarkable.

These reads can truly shed a new light on your customer and what they expect. When you read these books, conduct customer satisfaction surveys with customer feedback systems, and invest your time to developing a strategy, you can show your customers that you know them and know what they want.

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