Facebook is a great place to advertise. However, businesses commonly make ridiculous mistakes that cause users to throw their hands up in disgust. If you make any of these mistakes, you might drive users away or worse: they may block you without you ever knowing.
- Posting more than twice a week. Facebook is not Twitter. It’s not. Stop posting five times per day in the hopes that people will read everything you have to say. It’s more likely that you’ll end up turning people off. Fans can block or hide status updates from you and you’ll never know.
- Deleting negative comments. There are few things worse in business than ignoring negative comments about your company. Deleting just happens to be one of them. Deleting comments makes it look like you’re hiding something – it’s very bad for business.
- Begging for “likes.” You need likes. That’s understandable, but don’t beg for them by constantly sending out invitations to your fan page. This kind of thing makes it look like your company is desperate. Think about it like dating. Do desperate singles ever attract sexy, confident, partners? Nope. Do desperate companies ever attract loyal, awesome, customers? No way.
- Posting the same content more than once. If your users have seen it already, don’t re-post it. Re-posting content is fine for Twitter where the content has a short half-life. By posting the same story over and over again on Facebook, it signals that you have nothing new and relevant to say.
- Arguing with fans. Some fans are going to be ornery. It’s a fact of life. However, when you argue with them, you invite disaster. You wouldn’t hang up on a disgruntled customer, would you (hint: if you would, you probably have no business being in business)? Try to address legitimate concerns immediately. Maintain a strict business attitude. Deescalate the situation.
- Not posting enough. Think about it this way: have you ever gone to a corporate site only to see that the last blog post was from a year ago? What was the first thing that went through your mind? Did you think that the company might be out of business? Yes? Well, your fans might think the same thing about your stale wall.
- Ignoring negative comments or responding with irrelevancy. If a fan took the time to post something, or ask you a question, and you ignore that person, then the likelihood that he or she will come back to post again drops dramatically. If it’s a negative comment, you’ll probably lose some business over it. Even if you do respond, make sure you address all of your fan’s concerns. Too many times, a company will address part of a question, only to ignore some aspect of the fan’s concern.
- Posting at the wrong time. According to Social Media scientist Dan Zarrella, the best times to post on Facebook are on the weekends and in the morning and evening. This is when the majority of content is shared, liked, commented on, etc. If you aren’t posting when users are most likely to see your updates, you might irritate them with any sales-focused ads you run to bring them back to your fan page. After all, they never see you (due to bad posting times) and then you start asking them for money. It makes you look self-serving.
- Only posting one type of content. Users don’t want to be bored. Another tip from Zarrella: photos garner the most likes, shares, and comments out of all media. However, videos garner a fair number of likes and shares as well. Mix it up a bit, and keep your fans happy and interested in what you have to say.
- Typos. Mke shore yur posts ain’t full of ytpos and gramer mistakes. When you see a sentence like the previous one, does it make you want to stop reading and look elsewhere for information? It does? Well, your fans will be driven up the wall if you do it to them. Take two seconds and use your browser’s built-in spellchecker.
If you avoid becoming a Facebook fan page statistic, you might just keep your fans. They might read most of your posts. They might even buy something from you. Most businesses on Facebook want to be remembered, but that’s only a good thing if you don’t make users vomit from annoyance.