Online marketing is huge for every type of business. As most people are connected to the web 24/7 via their smartphone, tablet or PC; making the most of your online marketing is crucial. There are many ways to go about conducting online marketing for your business. However, I have narrowed down the list to the top 3 online marketing techniques.
What is Social Media Marketing?
Social Media Marketing refers to the process of obtaining attention or traffic to your website through social media sites.
What are the benefits of Social Media Marketing?
What benefits will I see via social media marketing you may ask. Plenty! They include, but are not limited to:
- Increased Brand Recognition
- Increased Business Exposure
- Obtain New Clients/Retain Former Clients
- Increased Traffic to Your Business/Website
- Lowers Your Marketing Costs
- Improved Customer Interactions
- Increases Sales
How do I Market via Social Media?
Before I answer this question lets first reveal the differing social media accounts. Depending on your business you may want to create a few(if not all) of the following social media accounts:
Now that you are aware of the many social media platforms lets delve into how to begin marketing via Social Media.
Social Media Marketing Plan
Before you start marketing via social media you want to clearly define your business goals, what you aim to achieve through social media marketing, who your target audience is, and what messages you want to send your audience via social media.
Create a Consistent Brand Image
Make sure your ‘business voice/identity’ remains consistent.
Use social media to link to your blog, website, other social media sites, etc.
Track the Competition
Social media not only allows you to market, but allows you to see what social media marketing strategies are working for other businesses via social media.
Use Analytics to Track Your Social Media Marketing
Google Analytics is a great way to measure your social media marketing efforts. It will help you to refine your social media marketing plan and improve your overall marketing campaign.
What is Content Marketing
Content Marketing is the technique of creating and distributing relevant, consistent, and valuable content that will attract traffic to your business/website.
What are the Benefits of Content Marketing
By creating relevant, consistent, and valuable content that is aimed towards your target audience you gain the benefits of:
- Making Money!
- Gets Your Audiences Attention
- Obtains Unexpected Audience
- Lowers Marketing Costs
- Makes Personal Connections
- Creates a ‘Human Image’ for Your Brand
- Boosts Customer Interaction
- Helps Grow a Long-term Audience
How to Create Effective Content Marketing
This process uses similar steps to Social Media Marketing.
Content Marketing Business Plan
Determine your business goals clearly. Determine what you want to achieve with your content marketing. Determine who your ideal audience is as this will determine a lot of your content marketing decisions.
Determine the Best Content Marketing Tactics for Your Business
One way to determine the best content marketing tactics for your business/website is to check out other businesses/websites that have a similar niche as yours. Here are just a few examples of differing content marketing tactics that may work for you:
- Article Marketing
- Case Studies
- News Releases
- Online Magazine
- Research & Surveys
Time and Resources
Determine Your Amount of Time and Resources it will Take to Create the Content You Want
Now that you have determined your content marketing plan and the content marketing tactics you wish to use, now you need to define the amount of time and resources it is going to take to achieve your goals.
Be realistic about time expectations, always plan for more time than you think you need as things always seem to take longer than expected. You can always revisit this step in the future to revise your plan.
Your resources will vary depending on your content marketing goals and tactics. A few resources to consider are budget, man-power, and equipment.
Plan Out Content, Day-by-Day for a Three Month Period
Planning out your content will help you to stay focused and to stay on track. A simple way to achieve this is by simply using a calendar and planning out all of your content ahead of time. Think of it as a road map to success!
Now that you have done your homework it is time to put your content marketing business plan to the test. Be sure that you are putting your very best foot forward with your content marketing. Try your initial plan for the full three month period and then re-evaluate your plan based on the results you are seeing.
Image-Centric Content Marketing
What is Image-Centric Content Marketing?
Image-Centric Marketing is marketing that uses pictures instead of text.
What are the Benefits of Image-Centric Content Marketing?
They say images are worth a-thousand-words…and they couldn’t be more true. Instagram and Pinterest have both proven this point one-hundred times over. We follow social media feeds that are 100% all pictures. Benefits of image-centric content marketing include:
- Capturing your audience’s attention
- Images become interactive
- Images stir emotion in your audience
- Increases sales/views
- Increase engagement with your audience
How to Create Image-Centric Content Marketing?
There are various ways to go about creating image-centric content for your marketing purposes.
Image-Centric Business Plan
Am I starting to sound redundant with this first step? Clearly defining your business and its goals will help you to stay focused keep you on track instead of just throwing away precious time and resources to marketing that ultimately wont generate the results you are looking for. Remember as always to clearly define your audience, what you plan to achieve with your image-centric marketing, etc.
Determine the ‘type’ of Image-Centric Content You Plan to Use
Once you’ve clearly defined your businesses goals and your target audience you will want to determine the type(s) of image-centric content to use. A few differing image-centric content include:
Post Image-Centric Content Regularly
Posting regularly retains your clients/customers and keeps them coming back to your website or social media feeds. Post appealing content that follows your image-centric business plan and goals.
Determine the Image-Centric Content Your Audience Interacts with Best
The more you post your content regularly the more you will notice patterns of which image-centric content is getting you the best results. Make note of which content is gaining the most new viewers, retaining viewers, and gets the most feedback or interaction.
Incorporate social media marketing, content marketing, and image-centric content marketing into your Marketing Business Plan to not only save costs but gain clients that otherwise would have been lost to you, retain former clients, and increase your sales/viewers. Marketing is every evolving with our ‘smart’ technology. Make sure your business is not lost among the shuffle of mis-guided marketing.