Keeping your business name at the top of your customers’ minds is crucial for business growth. As a business owner, you’ll need to find creative ways to make it easy for customers to remember your brand. Media and print advertising are both effective, but they might blow your small business budget. Surprisingly, there are simple and cost effective methods for advertising your business on a small budget. Use the three tips below to keep your business on your customers’ minds long after you’re gone and make your business stand out.
1. Always Over-deliver
Showing up is half the battle if you’re only interested in making a single sale to your customers. But since the bulk of your revenue will come from repeat sales, you’ll have to do more than just show up. Simple things like delivering on your promises, returning calls and emails, and responding to your customers’ feedback will separate your business from your competitors.
But you’ll need to push the limits and over-deliver if you want to stay at the top of a customer’s mind. Hand-written notes, thoughtful referrals and quality promotional gifts are some ways to generate trust and build customer loyalty, so you’ll be the first business your customers think of when they have a need.
Promotional keyrings, mugs, pens, bags and other paraphernalia send a positive message to your customers. Your business name imprinted on these items will ensure that you are never far from their minds. In order to benefit from this sort of promotional strategy, you’ll need to pay close attention to the value, functionality and appropriateness of the gift for your customers.
2. Stand Out with Customer Service
Here’s a strategy that won’t affect your budget. Exceptional customer service is another way to stand out in your customers’ minds. With so many others companies to choose from, your attitude towards your customers may be the deciding factor – with everything else being equal. Customer service matters from the moment the customer enters the store to your after-sales support. Therefore, it’s essential to go beyond expectations in the way you manage customer issues, and you’ll spark customer loyalty and always be remembered.
3. Show Concern For The Community
Businesses use words like “building long-term partnerships” and “foster mutually beneficial relationships” in their slogans, but these terms represent little more than words for some businesses.
Relationships happen when people meet people, so you have to take an interest in your customers and the community if you want to build customer loyalty. Pay attention to what affects your customers as a way to show that your company cares.
Help out if there’s a natural disaster, sponsor something to a local team, make a contribution to an impoverished family, and your concern will place your business at the top of your customers’ minds. Of course, you can use promotional products based on the nature of the event, so your customers will have a personal memento of your efforts and a way to reach you when they have a future need.
Use the aforementioned tips to stand out, and when the competitor comes knocking on your customers’ doors, they’ll be far less likely to accept the offer.