How’s your company’s marketing strategy looking these days? If you’re like most companies, you’re probably stringing together some combination of digital and analog media to reach as many prospects (in as many different buyer groups) as possible. No harm there.
But you might be missing out on one of the simplest, most cost-effective types of marketing around: the free online webinar. Smaller companies often either shy away in the face of the perceived complexities of planning a training webinar. Others simply don’t realize that free training webinars are an option for them, or aren’t even aware of the genre at all.
There’s no shame in admitting you don’t know what you don’t know, but there’s also no reason not to grab an opportunity that’s hanging right out there for you to take. If you’re not already sold on the benefits of training webinars, these three arguments are sure to get you onboard.
- Their Production Requirements Are Minimal
Don’t have video production expertise? No problem. Putting together an online training webinar isn’t like producing a Hollywood film. We’re talking off-the-shelf camera equipment (if that — many webinars are webcam-only), a bare-bones script that’s easy to fill in with extemporaneous narration, and a few props or animations that your visual team (or your artistically inclined office manager) should have no problem putting together. You can pay a third-party vendor to produce a great webinar for you, and you’ll probably be happy with the results. But you don’t have to.
- Customers Love a Soft Sell
Some prospects respond well to hard sells. If you’ve got an unusually sales-happy target audience, great. But most companies aren’t so lucky. Most companies’ customers prefer soft, subtle sales tactics that gently lead them to the inescapable conclusion they need to reach. This company’s online training seminar, for instance, doesn’t hit viewers over the head with the appeal of its producer’s “great tool.” Rather, it offers up that tool in subtle contrast to its inferior analogues and lets viewers draw their own inferences. Call it a civilized approach to selling, if you will.
- Employees Benefit, Too (Whether They Know It or Not)
Employees charged with producing free training webinars benefit from the experience, whether they realize it or not. Writing up the script, architecting the visuals, and actually going through the motions of communicating webinar concepts to viewers are all great practice for employees who — let’s face it — might not be 100% current on the company’s offerings.
Training your employees and your prospects in one fell swoop? Talk about killing two birds with one stone.
Stop Telling, Start Teaching
If a tree falls in the forest, does it make a sound? No one knows. Just like you don’t know, and can never know now, whether your marketing strategy would have carried on fine had you remained blissfully ignorant of the power of free training webinars.
Now that you do know, what are you going to do about it? Are you going to continue to stick your head in the sand and leave prospects (and their money) on the table, waiting for competitors to scoop them up? Or are you going to brush up on webinar best practices and put your company’s accumulated expertise to work for its bottom line?
That’s not much of a choice at all.