High levels of competition is prevalent in most niches and markets today. No matter what product or service you want to sell, there is always someone else trying to sell the exact same thing to your potential customers. So why would a customer choose to buy the product from you? What is the Unique Selling Point or USP of your product? The USP of a product is the feature that sets it apart from the rest of the products in the same niche.
Think of it as the deciding factor which customers take into account before they buy the product from you. You need to give them a reason to buy from you instead of the other suppliers in the market. What a number of people trying to sell “Me-Too” products do not realize is that the USP does not always have to be a part of the physical product itself. You can make strong customer relationship management your USP. In this post I outline 3 Rules for Good Customer Service.
3 Rules for Good Customer Service
1. Sell Honestly
In order to do so you will actually have to put your customer’s needs before your need to sell the product. If you ensure that you sell honestly the customer will always end up with what he needs and not just some new product that sounds good. This will build customer confidence in your company’s reputation. The word of mouth publicity that will go out will give your company a reputation of being truly customer focused. Now which potential client will not find that attractive? Don’t we all want to buy from a company which is reputed to be honest in its dealings? No one wants to buy from an impersonal drone who only wants to increase the bottom line at any cost.
2. Solve Issues
Don’t just try to sell products to the customer, try and solve their problems. If the product actually does solve a potential or existing problem for the customer point it out. If there are issues in the actual utilization of the product after sales, make sure that your customer service department is able to handle them. If the customer requires credit facilities, try to offer some good options. Interest free installment payment options are often appreciated or help them with direct cash advance lender service providers. By making sure that your customer gets a high level of satisfaction you are ensuring that the company reputation and sales both go up. Take those five minutes extra to find out just what the issue is for each individual customer and try to solve it to the best of your ability. They will be like an investment in your business that will pay rich dividends at a later date.
3. Be Available
Many companies lose interest after they close the sale. This gives the customer the feeling that all that you wanted to do was make the sale. Naturally this is bad for your customer relationship management. Remember that if the customer bought some product from you today, it is very likely that if he is satisfied he will return to your company at a later date to buy an alternative product as well. This will not happen if you let the customer feel abandoned at the end of the sale. This is why after sales services and being easily accessible to the customer is of paramount importance.
It is easy to get lost in the market when you try to sell a “Me Too” product. In this case it is a good idea to develop your customer relationships in such a manner that they become your USP. Customer service is a great investment for any business. Do not neglect it.