It takes 0.1 seconds for us to form a lasting impression of a stranger, so clearly image matters.
In terms of businesses, branding is very important as it can help to create a sense of trust with your consumers. That’s why projecting a professional image of your business could help set you apart from your competitors.
Here are three tips to help you make your SME look more professional and how this could benefit your business
Polish Your Online Presence and Performance
Your website is likely to be the first thing that potential clients or customers see, so it could be the make or break to whether people decide to do business with you.<
Make sure it is polished and professional – a website full of spelling errors could affect your credibility and customers may not be as quick to trust your products and services.
The customer’s journey on your website is important too – if they can’t find what they’re looking for within a few clicks, or find the webpage difficult to use, it might increase your website’s bounce rate.
By having useful and unique content with a clear message to your website’s visitors, and great usability with a sensibly organised layout, you stand a better chance of attracting visitors to your website and converting them to paying customers.
Get Certified Within Your Chosen Industry
If your customers or clients see that you have official accreditation or certification for the services you provide, they are more likely to trust that you’ll provide them with quality products that are worth their time and money.
Consumers don’t like risk and by adopting a certified approach, your business can clearly demonstrate your professional and trustworthy credentials to potential customers.
Take some time to find the right training courses that will benefit your business and appeal to customers. For example, if you use Cisco software, you could enrol yourself and your employees onto a specialist course with Global Knowledge that awards Cisco CCIE certifications.
Provide Great Customer Service
Statistics show that customers who have had a good customer service experience are three times more likely to recommend a brand to their friends and family. In contrast, 68% of consumers have switched providers due to poor customer service and 59% of 25-34 year olds share their poor experiences online.
Businesses cannot afford to slip up when it comes to their customer service, especially when there’s the potential of an unhappy customer sharing their bad experience with hundreds of others on social media.
Make sure you give your staff all the right training to provide great customer service, including knowing your product thoroughly, listening to customers and providing polite and friendly responses.
Follow our top three tips to make sure your credentials as a trustworthy and reliable business are clear to your customers. Projecting a professional image may help you establish a loyal customer base who keep returning to buy your products, as well as recommending you to friends.