Instagram is a powerful marketing tool for the small business owners. It gives them an opportunity to tell their story visually, interact with the audience and find insta-fame. The best part of Instagram is that it’s quite user friendly. Let me explain you clearly. You have a shipping container depot business. You take your Android phone, take a snap of the shipping container, and post it in Instagram. That’s it.
There is yet another benefit of using Instagram as a social media marketing tool for your small business. Unlike Facebook, you don’t need to create a separate business page or fan page for your small business. You can interact with prospective and current clients absolutely free.
If you don’t have an Instagram account, then create one right now. I have made a list of top 4 mistakes people often make and drive away followers gradually.
- Posting unoriginal pictures or quote graphics: This leads to negative publicity. It creates a bad impression since the profile looks less legitimate. Moreover, the small business can get into legal hassles due to copyright infringement.
- Not using proper hashtags: I have seen many brands giving 10 hashtags on a single post without any relevance. This irritates Instagram users. Use 2-3 hashtags for a single post. That’s more than enough. Never use hashtags like #ThrowbackSunday to share a picture of the shipping container you are selling. Try to use relevant hashtags for increasing your followers.
- Not posting pictures regularly: You won’t get great engagement and 1000 followers for your shipping container depot business just by posting a single picture once a month in Instagram. You have to post a snap everyday to show that your profile is active. Don’t have a beautiful snap at this moment. Don’t worry. Post a snap that you have taken another day.
- Not posting pictures at the right time: Timing plays a big role in Instagram marketing. Many brands don’t get 100 likes for a brilliant picture just because they don’t post at the time when people are checking their smartphones. Try to post a picture before 9 am on weekdays. This may help you get 100-150 likes for a picture.
Now, there is a problem. The best time to post a picture may vary from business to business. You can use one trick to solve this problem. Post pictures at different times of a day for a week. Use Iconosquare to see your performance. It will help you know about the posts that did best. You can also get an idea about the best time for posting.
Another deadly mistake
Not giving a proper caption is another mistake small business owners often make. Sometimes snaps are not enough to make people understand the product.
Give a proper caption with a call to action to help people know and understand your product. You can even add a question so as to know what viewers think about your product. It may help to improve engagement in the form of comments.