Nearly every business is online in some capacity these days, and if you aren’t you need to be. Aside from the general website there are tons of things that you should be doing with your online presence. You should be doing more than just posting blogs to your business blog.
Don’t waste your online time not making sure that the work you are doing on a daily basis is actually doing what you want it to be doing. Your online presence, as a business, is meant to attract customers and convert the visits of everyone into sales.
Make sure that you are finding out how well the posts you are putting on your blog are doing. Make sure that you are looking into how many views and how much attention your social media posts are getting. You can do this with analytics, which help you find out how many people are reading your stuff, who’s sharing it, and more.
If your blog posts aren’t living up to their potential it lets you know that you need to make some changes and do something different to attract readers or make posts go viral, or to convert those readers into customers.
Reach Out To People
You should be using the internet to reach out to people, in every way possible. With things like social media, it is even easier to reach more people in more places. But don’t just stick with social media.
It’s important to remember email, even though it almost seems like dinosaur technology now with MMS text messaging. Email marketing still has it’s place in the world of businesses and online marketing.
Share Your Wisdom
Make sure that you are using the internet to share your wisdom and everything that your business has to offer. You can do a lot of this through your blog. A blog is an excellent way to show potential customers that your business knows what it’s doing and takes the time to help customers learn how to use their products and how to help themselves as well.
Make sure that you keep that sharing going by sending your blog posts through emails and MMS messaging, and then posting links on social media. Another way to use email would be to create a newsletter, which is also another great way to share the wisdom of your business.
Sell, Sell, Sell
Make sure you are using your time online to make sales. There are so many options for businesses when it comes to online sales. You don’t just have to use your own website with a shopping cart
You can sell on Facebook, which is a great asset to smaller businesses. Consider selling through big sales sites like Amazon and eBay. Make sure you promote your sales channels too!
Your business doesn’t have to be strictly virtual to reap the benefits of the online world. If yours is, however, you really need to be using all of these channels for promoting and marketing online. Come up with your own clever ways to reach out and make new clients.