So you’ve set a the date and got the funds, and now it is time to decide how you are going to make the contacts and sales you need for a trade show to be worth it. Take a look at our tips on how to stand out below:
Research Your Audience and Know Your Purpose
Before you can even get to the design stage, you need to know who you are trying to reach. What subgroup within your industry are you trying to reach? And besides that, why are you going to a trade show? For example, the Subconscious Tonic graphic design blog suggests that you may be attending a trade show to…
- generate sales.
- create awareness of your brand.
- teach something.
- introduce a new product or service.
Get a True-to-You Theme and Design
Once you know what you are trying to do and who you are talking to, get into the nitty-gritty of what exactly you want to say and how you want it to look. Most importantly, get a banner from a place like bannerstandpros.com that is attractive and easy to understand. Too much color or too much information will just become part of the noise in the trade show background. Stick to one to five things that stand out about your company, including:
- Your company’s unique beginning, goal, or motto
- The problems your company solves for customers
- New products or innovations
- Best selling products
Remember that the best themes or ideas can be expressed in a sentence, so keep it to that level of simplicity so that you can draw customers in with a clear message. This will draw in the leads-producing attention you want instead of something sensational and off-topic like, say, an exotic animal that has nothing to do with who you are and what you offer.
Embrace Social Media
Before the show, spend some time on your social media sites to make sure that they are up to snuff in preparation for a flood of more activity. For example, create a Twitter account if you haven’t already. Once the account is up, get some initial posts going in the months before the show so that you have something to show on the page before trade show traffic arrives. You can also offer sneak peeks of what will be at the show, what your theme will be, and if you will be giving away any products or raffling off any prizes.
Focus on People Before, During, and After
Whatever you do, the focus should always be on the people. Get people interested in your booth before the day by creating a buzz either on social media or through mailed packages or postcards. Draw people into your booth with an open design and friendly, interactive staff. Make the most of those connections by following up on the leads after the show, too.
Have you had a trade show booth before? What design tips and preparation paid off the most for you?