Fsor eCommerce startups, achieving rapid sales growth is a dream come true, especially if it happens in the first few years. But, if you think you can squeeze every bit of business out of your site visitors with those flashy marketing gimmicks and quick fixes, you should reconsider, honestly.
Despite having an allure of online retail experience, ecommerce startup founders have to make a committed effort over a period to achieve sales growth. You’ll have to experiment with omnichannel retail and identify opportunities until you build a solid strategy for stable growth.
To help you get started, we have listed a few proven strategies that you can implement to improve sales and keep the momentum going.
1. Make Your Unique Value Proposition Prominent
It’s astonishing how several ecommerce startups presume and hope site visitors will know the reason to choose them over competitors – the mentality results in lost sales and higher bounce rates. Make sure your UVP is seen on your homepage, and it explains the benefits of choosing your online shop instead of competing ones. Also, mention any awards and media mentions you’ve received, as well as third-party ratings from websites like Trust Pilot.
2. Convert Mobile Visitors
Increasing ecommerce sales requires more than just creating a mobile website/app. The touch points need to be optimized for small screen buyers. Top mobile ecommerce solutions give startups the option to keep their mobile customers top-of-mind by making shopping intuitive for them, no matter what device they’re using. Features like auto-complete search suggestions and expandable refinement options will ensure that mobile visitors spend less time looking and more time buying.
3. Collect Data & Personalize
Most ecommerce startups don’t have the budget to scale marketing, but they have ample resources to collect data on visitors and then personalize their shopping experience (pre- and –post purchase). This is how Amazon became a market leader in the ecommerce space, by making every visit more in tune with the preferences of their customers. Data is going to be your startup’s lifeblood for running personalized and targeted campaigns. Tools like Marketo and Pardot provide the technology required to automate such processes.
4. Think of A Way to Empower Customers
Remember, you’re going to sell products virtually, so you won’t have the advantage of a brick-and-mortar company – your customers can’t experience the offerings in-person. Therefore, you’ll have to serve a template that closes the gap between in-person and virtual shopping interactions. At minimum, you would need appropriate visuals, supported by enhanced features to motivate buyers. For instance, you can allow customers to mix-and-match combinations of related items and then provide a 360-degree view of the final outcome; this will make the e-shopping experience look more concrete.
Empowering customers requires having a clear line of communication with them. This means you must use a reliable messaging solution for business, understand their needs and take time to build a strong relationship with them.
5. Don’t Forget Website Speed
The design of your website is important, but speed shouldn’t be neglected in favor of aesthetics and features. A website that loads slow is a stumbling block for any ecommerce startup. According to a study, the load time of every 2 seconds is the equivalent of an abandonment rate of 87 percent. That’s big. Ensure you don’t have unnecessary plugins and third-party apps installed to improve site speed.
eCommerce is getting competitive day after day, and the current disruptions demand quick change, but these measures will put you in a good position to convert doubt into opportunity.