If you are in the digital marketing industry for quite some time, you would probably be having an idea of why blogging is important and why this should be a part of your digital marketing strategy. If you are still one of those who are not convinced about why you need to get your hands dirty with blogging, then this post will offer you some of the important reasons to blog for your business.
In this post, I will mainly be talking about people who are into blogging but they have not been able to achieve the kind of success they were ideally looking for. Basically, I am going to discuss the 10 blogging mistakes that are mostly made and avoiding them might help you get better results.
Here are some of the blogging mistakes that you should avoid instantly:
1. Complexity will kill you
I have no idea why but there are bloggers and writers who think that using difficult words and complex sentence structures will leave a good impression on readers and they might consider you as a proto an extent; however, in the blogging world, the only rule that works best is the KISS, which means “Keep it Simple, Stupid.”
As Leonardo Da Vinci said, “Simplicity is the ultimate sophistication.” Therefore, you need to use simple words and easy-to-understand sentences so that people find it comfortable to talk to you.
If you observe popular and successful blogs like Moz.com, Entrepreneur.com, and Copy Blogger, one of the most common aspects that you will find in all of them is the usage of plain and simple language that allows people to understand the topic and engage into discussions.
Pro Tip: Use the KISS formula and make it as simple and easy to understand as possible.
2. Are you self-indulgent?
When people visit your blog, they not only read the stuff you are writing but some of them actually share your content to their circles. However, the truth should be kept in mind that your readers are interested in the information you are providing on your blog and not interested in knowing who you are (Unless you are Tom Cruise… maybe). Talking about yourself and sharing your own experiences is a good idea but if your post is not offering anything that may help your readers get better in their lives or if they are not getting anything that is of value to them, they might quit reading your blog soon. Name the successful blogs and you will see, whether they talk about themselves or not, they do make sure that something valuable is being offered to their readers in each of their post.
Pro Tip: If you are a new blogger, try not to talk too much about yourself as this might harm your reputation and you will not be able to target and engage with the right kind of audience.
3. The Blog Calendar
One of the most common mistakes being made by the bloggers is to blog without a calendar, which means that they do not have a fix schedule outlining details such as when they should post a blog, how many times ideally they should be posting and what hour or the day is best for them to publish their post. Either you can post daily like Moz.com or post several times a day, for instance SEJ does it from time to time, whatever schedule you may select, you need to have a blog calendar so that audience should know when to expect a new post on your blog. If you are going to play a random game, your audience will get confused and there is a sheer possibility for them to quit reading your blog and subscribe to other blogs within the same industry.
Check the audience of your blog and decide the calendar accordingly. If you have a good amount of returning traffic every day, then it is not a bad idea to post daily. If you are a new blogger, the ideal suggestion is to update posts on a weekly basis so that the audience can expect something new from you at least once a week. Try posting at different times and days and use analytics to decide the most suitable day and time that works best for you.
Pro Tip: Unless you are the Seth Godin of your industry, the idea is to be your own critic and see where you stand in the community and how often people would like to read your posts, and then set your calendar accordingly.
4. The Word Count game
When I started offering blogging services to businesses, one of the very first things that appeared weird to me was the word count game. The clients wanted to pay for the number of words that I am writing instead of paying for the idea or for how much my idea would change their reputation in the industry.
If you are into blogging, you clearly need to understand that blogging is not a word count game. It does not matter if you write 3000 words; if they are not worthy enough for your audience, the blog post will still be considered as low quality content; however, if you write 300 words that are helpful and engaging, then your audience might give you the reward for it.
Check Seth Godin’s blog and see how just a 100-words post usually gets thousands of shares on social network.
Pro Tip: According to a study, lengthy posts usually get more attention as compared to the short ones but when it comes to blogging, quality comes first and everything else is secondary.
5. Read twice before you publish
No matter how skilled you are in writing, when it comes to blogging, it is highly recommended to edit your blog post twice before hitting the publish button. Always try to give another look at the post and see which paragraphs are boring and how can they become more entertaining, review the writing flow, delete the irrelevant parts of the post and a lot more.
If you have a team running a blog, in that case, you can hire a dedicated person for editing so that they can publish the refined version of your post and share it to their circles.
Pro Tip: If you are new to blogging and cannot afford an editor, in that case you can take the help of your friends and ask them to read your post and give a review about it. Make the necessary edits and publish the final copy. Blogging is not only an art but also a journey; once you will start, you will learn many things from time to time. In order to build a successful blog, you need to identify the mistakes in your blog, learn from them and take necessary actions accordingly.