Websites. Every business who looks to stay in business has a website. In this day and age, having a business without a website means (quite literally) that your business is a virtual tumbleweed.
As with anything, though, there are a few do’s and don’ts when it comes to websites. One of those things – perhaps the MOST IMPORTANT aspect of your website, is website design. You’ll learn that website design is one of the most important parts of users’ online experience.
Whether or not you’re building a website from scratch for the zillionth time, or it’s the season for updates, there’s always…
something you can do to ensure your website design is optimized for maximum revenue. And if it isn’t? Kiss your business bye-bye.
You can’t stop yourself from saying goodbye by NOT doing one of the following…
1. Wall Of Texts
Nobody on Earth enjoys wall of texts. They’re clunky, they take up a lot of space, and make content hard to read.
You could have the most valuable, helpful information or service in the world. All of it is buried under a WoT.
Especially nowadays, when attention spans are at an all-time low. (Embarrassingly low, in fact. Wait, what? What’s embarrassing? I wonder what’s happening on Vine. I really want cookies right now. Yay it’s sunny outside!)
The New York Times covered this in “The Eight-Second Attention Span“.
You can break up WoTs by using bullets, shorter sentences, practicing pithy writing, and writing short paragraphs.
English professors aren’t that important online; keeping them happy isn’t that big a deal. Be informal. Write like you’re talking to someone in front of you.
2. A “Busy” Design
This ties into attention span. The human eye can only focus on so much information at once – meaning, of course, the more simple your design, the easier UX (user experience) will be.
Which ultimately comes down repeat visits over a longer period of time.
Logos everywhere. Plus texts. Slides. Sliders. Scrollers. Banners. Titles and links. Every single aspect of your page must be optimised. Think minimalism.
Plus, if your website design is busy or convoluted with excessive content… so it will be on mobile, too.
Goto Apple’s site right now. Look at their landing page. Study how they manage their categories and sections. That’s a LOT of content organised professionally.
3. Buggy Mobile Design
In 2014, eMarketer predicted that over 2 billion people will use smartphones by 2016. They aren’t wrong.
If your website design is dodgy, buggy, or ugly to look at and disastrous to interact with on desktop, you can bet your bottom dollar it is on mobile devices, too.
In fact, with so many people using mobile devices… that means mobile is more important than desktop!
4. Not Keeping Track Of Data
This one has less to do with “user design” and more to do with streamlining your overall website design for maximum profit.
Here’s the thing… If you have a website, and you don’t use analytics to measure your success or failure… to keep track of your progress…
How will you know whether you’re actually successful or not? People that don’t review their data, don’t know what to cut or what to keep… and remain with a disappointing website.
This is big news when it comes sales and marketing, according to Forbes.com.
How you design your analytics’ review process makes or breaks your website.
5. Keyword Stuffing
Whether or not you’re in the loop about SEO changes in 2016, having weak SEO ultimately puts you behind your competitors.
Why? Because times have changed. Keyword stuffing, dedicating all your time and effort to meta-tags, title tags, and everything that makes you think there’s a magic formula for SEO (hint: there isn’t anymore)…
Has changed. People these days are focusing on actual questions and sentences, rather than fragments. Seven and a half minutes ago I searched, “inspirational quotes to quit smoking” instead of “quit smoking quotes.”
I’m not the only one, either! Content is king. That’s a fact. Bill Gates said so himself. Give your users, people who give you their time, a valuable experience. Nobody is a statistic, remember. We are human beings. Design your website for humans, not sales numbers or rankings.
Getting successful online isn’t a race. There’s no magic formula for having a popular site – but these guidelines, I hope help you towards the right step. In the words of Jim Rohn…