Wouldn’t it be great if you didn’t have to spend hours of your time and thousands of dollars finding new clients? Unfortunately, marketing is one of the realities of being your own boss.
Marketing can be very stressful at times. Fortunately, it doesn’t have to be exhausting and expensive. There are a number of great online marketing tools available.
You don’t have to spend a lot of money to market yourself more effectively. Here are some of the best available.
In 2015, over 200 billion emails were sent every single day. Self-employed professionals tend to send a lot of them.
Wisestamp lets you capitalize off of your emails. You can use it to create custom signatures with calls to action and links back to your website. It is a great tool if you are sending emails to prospective clients or anyone else that may be interested in learning more about the services that you provide.
Every business owner needs a website to survive in the 21st-century. If you don’t have a large budget to hire a web developer, you should look into Wiseintro. This tool allows you to create spectacular, custom webpages and host them for only $6 a month.
Wiseintro is a great deal if you are on a tight budget. You can look at their samples page to see what kinds of sites you can build.
Social media can be a great platform to grow your brand and reach new clients. Unfortunately, it’s also very time intensive and demanding. You need to post content on social media throughout the day almost every day of the week to gain any traction.
Buffer is a great solution if you are stretched for time. It lets you schedule posts in advance, so you don’t actually have to be online every hour of the day to engage with your followers and generate exposure.
Building a professional website is an important first step. Driving target in traffic to and is also important. Unfortunately, there’s no guarantee that your traffic will actually convert.
You need to see how your visitors actually interact with your website. Crazy Egg is a great analytics tool for that purpose. You can create visual heat maps that monitor which links your users are clicking and how they interact with your content.
Paul Olyslager, a conversion optimization and user experience expert, praises Crazy Egg for creating the best heat maps and being very easy to setup.
“The first thing I noticed when going through the setup is how easy it was to enable Crazy Egg… I really believe that Crazy Egg is still on of the best heat map tools out there. What really made the difference for me was the possibility of defining your own categories and goals, giving this tool that extra boost.”
People are very wary of generic emails these days. Most of them are either written by scam artists or spammy marketers. If you want to get better responses to your emails, you need to add a more personal touch. Of course, this is easier said than done, because researching your leads takes time.
Rapporative is a tool that LinkedIn developed in 2014. It allows you to extract LinkedIn information via Gmail. This is great if you want to create custom emails.