Local marketing is by far the most reliable for a business, particularly one that is just starting out. Once you have local customers interested, word will spread about your business to nearby towns and cities. If you really want to make an impact on the local market, here are 5 ideas for increasing your local marketing impact.
Increasing Your Local Marketing Impact
1. Provide Local Discounts
An easy way to get people in the door is to provide a discount on good and services. A local discount can be sent to people throughout the town to get them in the door. You can also provide these local discounts through booths at local fairs and festivals to maximize your exposure. Providing a local discount will also build trust with your community by showing that you are invested in making life better for your neighbors.
2. Find Reliable and Affordable Advertising Products
The local market is still all about print materials. Flyers, brochures, and other print advertisements work well for attracting attention and informing the public about what your business does. Partnering with a great supplier of advertising products, such as petmarketing.net for vets, is an easy and efficient way to get professional materials you need to place in your store and around town.
3. Look for Sponsorships
Sponsorships are great for the local market because it not only shows that you care about the local community, but it also puts your name and logo out there. Sponsorships can include youth athletic teams, festivals, local contests, and more. Try to find unique activities looking for only a few sponsors at most to make the most impact. Make sure that you are doing several sponsorships for differently affiliated groups throughout the year to extend your reach.
4. Improve Efforts with Partnerships
The easiest way to offer discounts and get the word out about your business is to partner up with some of the established local businesses for cross-promotion. Often, you and your business promotions partners will not be in the same industry, so it is not direct competition. With this partnership, you can provide each other with print materials to distribute at your business.
5. Keep Improving Your Brand
If you are working hard to establish your brand from the beginning, it is easy to keep improving upon it so that your customers will know what to expect from you. Remember that in the local market your face is also attached to your brand, so making sure that you are always projecting what your business stands for is essential. Even on a bad day, you will want to think twice about yelling at the guy who cut you off on the road. You never know how many of your customers he knows.
These are just a few ways you can make a significant impact on your local market without much time or effort involved. These tactics can be used one at a time or all together to provide your local customers with the image you want to portray for your business.