A report by Hubspot shows 365% growth of social media use in the past 7 years. Not only this is an astonishing figure, but also shows the vast number of customers that online businesses can attract. In another report, it showed that more than 70% people on social media prefer to make purchases online. This shows how the world is transitioning from a physical platform (real stores) to a digital platform for shopping and this is mainly due to the increased online presence on social media. But as innovative the social media platform is, business owners must also think of innovative ideas to attract more and more buyers and eventually turn their businesses into brands. Here are a few tips to attract the customer’s attention on social media and help grow your e-commerce business.
1. Grow Your E-Commerce Business with User Generated Content
The best way to engage your customers or clients is by encouraging user generated content. It provides a platform to your customers to showcase their creativity but also helps you promote your brand. So ensure that your e commerce platforms are equipped with social media tools that promote customer engagement. You can also look for the best e commerce platforms on websites like FinestShops and others. Guest post by select customers, photography contests and any campaigns that feature your customers not only increases their interest but will also ensure their loyalty. Maintaining goodwill is one of the most prime aspects of a business and promoting the customers is a great way of establishing yourself as a brand.
2. Inspirational Quotes
Promoting your products through an inspirational quote can be really effective if served in the right manner. In a recent study it was found that inspirational quotes by famous personalities get a 19% boost in shares on various social media platforms like twitter and Facebook. Any quote that is funny, motivational or educational is increasingly shared by social media users creating a great area for marketing. One of the great examples of this is the Never Settle Campaign by clothing brand Ugmonk that was coupled with an inspirational Quote from Steve Jobs. This not only allowed people to share their product on social media but also worked on an inspirational level rather than a promotional one.
3. Video Campaign about Upcoming Products
We all know that watching a video is more engaging than reading and hence it is also important to include a video campaign to promote your business. We are pretty familiar with video ads through the popular modes of entertainment like radio and television. As the world has moved on to the digital platform through the internet, the need for audio visual content still remains. A sneak preview video of your upcoming products not only creates more curiosity in the customers but also keeps them engaged about the product launch. Nevertheless, this should be served in an innovative manner and should not appear as a direct advertisement.
4. A Little Self Promotion Doesn’t Hurt
While the internet world hates people who brag, adding a bit of humor and cheekiness can work wonders. Showing some personality while making a self promoting statement helps the customers identify your business as an entity and not just a company. Try to have fun when trying to tell people why your brand is the best, instead of taking a more direct or serious approach.
5. Using Trending Content to Your Advantage
Using the current events to your advantage might be considered as a cheap trick for most businesses. But when done ethically, an ad campaign bundled with trending content can work wonders for your online business. Coupling your products with a trending hashtag on twitter can significantly improve your viewership. It not only promotes your products but also helps you engage in different conversations that were started by other brands or celebrities.
Not only social media emerged as a boon to the people across the world but has also opened several opportunities of business and created a whole new market. Hence, the owners of the online business must always think ‘outside the box’ to attract and engage more and more customers. The above tips can be implemented for most business that operate online and can certainly attract more customers and media attention.