Are you putting enough time and money into your marketing strategy, or do you continue to come up short in this department?
As a freelancer, you’re only as successful as your marketing plan. Even if you have enough business to keep you busy for the time being, you shouldn’t expect this to last forever.
Get this: freelancers make up approximately 34 percent of the United States workforce. Without the right marketing plan in place, it won’t be long before you’re looking up at the competition.
You Have Options
Fortunately, there is no shortage of options when it comes time to market your business. Here are five techniques every freelancer should implement on day one:
- Content Marketing
With 60 percent of marketing professionals claiming that blog content creation is their top inbound marketing priority, there’s no better time than now to turn your attention to this technique.
In addition to blog content, don’t overlook the other forms of content that can generate serious results. From whitepapers to slide decks, there’s always another approach to take.
- Social Media Marketing
Although it can be a challenge to calculate social media ROI, this shouldn’t scare you away. Instead, this deserves quite a bit of your time and attention.
Social media – whether it be Twitter, Facebook, Instagram, LinkedIn or another platform – puts you in position to connect with your audience and prospect for business.
With approximately 2.8 billion active social media users throughout the world, this opportunity has never been bigger.
- Word of Mouth
Word of mouth marketing has been and probably always will be the most effective form of social media.
Don’t shy away from discussing your freelance business with others, even if you don’t consider them a prospect. Along with this, ask people in your network to spread the word about your business.
Tip: happy customers are your best salespeople.
- Video Marketing
Did you know that 55 percent of people watch at least one video online every day? That’s a huge number when you consider how many people are browsing the internet at a given time.
At first, you may struggle to understand how video marketing fits into the big picture. However, if you start slow, producing one high quality video at a time, you’ll soon find that this is one of the best ways to reach your target audience.
- Design a Killer Website
There used to be a time when you could get away with not having a website. In today’s world, this isn’t the best approach.
If you’re spending a lot of time, money, and other resources on marketing, you want to push prospects to a professional website that is full of high quality information and industry advice.
Don’t let a poorly crafted website kill all your marketing efforts.
So, there you have it. As you can see, there are many ways to market yourself as a freelancer.
In addition to the five techniques above, there are several others that can work in your favor. Your job is simple: experiment with a variety of options with the idea of uncovering what works best for you and your business.
Are you a freelancer? What techniques do you use to market your services? Share your thoughts and personal experiences in the comment section below.