Without an appropriate marketing focus, most small businesses just won’t survive, especially in this competitive market.
The online world is moving fast forward and it is getting more difficult for any business to adequately gain traction on its own. Marketing is the only way to get a foot in the door, but it can be quite a complex task.
However, there are lots of marketing tools out there that can help small businesses achieve great success. Of course, not all of them are created equal, so let’s look at the 5 best marketing tools that I absolutely cannot live without.
By far the standard in any website analytics, Google Analytics is an amazingly powerful (and free!) resource. It will be extremely important to measuring the effectiveness of:
- your website
- your sales campaigns
- any social media presence
- your ads
- your keywords
- specific blog posts
- landing pages
You can even see detailed information about your audience, such as their location, age, interests, and behavior on your site. Google Analytics lets you do many things with the information, for specific dates, times, pages, and many more.
It can be a bit overwhelming though, and there is a bit of a learning curve. However, once you get the handle of it, you’ll see why it’s one of the most important marketing tools.
With so much going on the internet simultaneously, it is nearly impossible to keep an ear to the ground at all times. However, the most important thing is to know when someone is mentioning your brand, your niche or your industry. If you had information on these conversations in real-time, you’d be able to quickly respond and gain the benefits.
This is where Mention comes in. Mention is a fantastic marketing tool that helps you track what people are saying about your brand and your competitors. You can track, in real, brand names and key phrases. This helps you to get into the most important and targeted conversations happening to lead you to potential customers.
There are many email marketing tools available online. However, one of the best in the industry is Mailchimp, a beautiful, well-designed email marketing tool. It has an incredibly easy, intuitive platform that is perfect for the novice or the experienced marketer. There are free plans for up to 2,000 subscribers, with powerful analytics and reports to see how your campaigns are going.
As many successful marketers know, the money is in the list. Therefore, your email list is an important part of your marketing and your business in general. For that reason, Mailchimp is one of the best marketing tools to have, with lots of templates and other options.
Of course, it’s impossible to discuss marketing tools in 2017 without discussing social media marketing tools. As social media gains ground in the business world—and takes over marketing—taking care of your social media presence is more important than ever.
Hootsuite is a social media management tool that helps you keep an eye on all your social media marketing from one dashboard. That means that you can take care of your Facebook, Twitter, Instagram, LinkedIn and many other social platforms from just one location. The tool helps you to find, publish and automatically schedule great content.
It’s no surprise that social media is moving towards becoming a visual platform now. For that reason, and as part of a great marketing strategy, your social media posts should at least include visual elements. Optimally, they should be mostly visual, or at least accompanied by visuals.
However, creating visuals can be a time-consuming task. It usually requires a dedicated designer on your team, or at least someone whose tasks are split between creating pleasant images and doing other tasks.
For small businesses, this is not optimal. Therefore, there’s Canva. Canva is a great, easy and free marketing tool for creating beautiful visual content. It is most famous for creating infographics. However, many use it for creating posts for Facebook, Instagram, Twitter and Pinterest.
They have great, easy templates, and all the designs are stored online so you won’t even lose anything.
These are some of the best marketing tools we’ve come across. Of course, some of the best marketing tools are only great if you use them effectively. That means that you’ll have to be organized, consistent, and quality-minded when you create content for your marketing. With a good strategy, great, relevant content and these marketing tools, your small business will see successes in no time.