Apps for mobile devices have become a part of modern culture. Some mobile users interact with the Internet and businesses primarily through apps because it simplifies the process. Apps are no longer just games or entertainment programs. They are now used for ecommerce, finance and management. There are five reasons why businesses today need a mobile app to stay competitive. Here’s 5 reasons why your business needs a mobile app.
Capture Mobile Commerce
The number of consumers using mobile devices and smart phones to make purchases has been increasing quickly over the last few years. One of the reasons a business needs a mobile app is to capture mobile commerce. An app can frame the purchasing experience in a way that is consistent with the brand and that is secure. Apps also allow for different types of sales such as micropayments from anywhere in the world.
Better Customer Service
A large percentage of customer churn is because of poor service from businesses. Good customer service will help to increase retention and keep customers away from the competition. A mobile app provides a fast and easy way for people to contact the company about customer service issues from any convenient location. Apps can even include self-service options that allow customers to change the address on an order or request a reshipment.
Businesses need a mobile app in order to increase customer engagement and drive conversions. Businesses can work with an experienced mobile app development company to create a program that becomes a valuable resource for customers. An informative app could become part of an everyday routine for mobile users. This will increase conversions and engage customers throughout the day regardless of location.
Businesses with a storefront should have an app to increase local visibility and sales. An app can use geolocation or other technologies to address customers who are a certain distance from the store. The apps can also help to inform customers who are already in the store by providing coupons and product information. Local businesses can overcome the competition in the area by using an app that speaks directly to people living nearby.
Extend the Reach of the Business
The reality is that mobile devices running apps are becoming a primary platform for Internet access. Consumers are looking for products and services through smart phones while at work, walking on the street and sitting at home. Businesses that want to remain competitive need to have an app to connect with these customers. Apps can reach large audiences especially when filled with useful or fun features.