Websites cater to varied needs, that of businesses they represent, users who find them after online searches, potential and existing customers, employees, and many others who stumble upon them unknowingly.
Great websites are built around a target audience and a market niche. There is no ambiguity about a strong website. It is easy for the visitor to understand what the site is about and find what he is looking for. This is one of the hallmarks of a successful website.
Ease of use, simplicity and clean layout, though they sound simple, are not easy to achieve. As soon as you create the framework, design the layout, and keep adding the absolutely necessary components, the simple design becomes complex in no time. And to make something that is complex appear beautiful, simple and uncluttered, you need to employ the best designing tactics.
Here are a few web designing tips to help you design a beautiful and useful website, without headaches and heartburns.
Web Designing: Be Organized and Structured
Organization and structure are of vital importance when designing a website.
Organization will help a user navigate his way easily without getting confused. A cleanly-organized site will follow web designing conventions that a user will be familiar with.
Hierarchy will help a user spot the main and important sections, and navigate to relevant content. Readability becomes even more important when we consider that a majority of Internet users just scan a website to determine whether it is useful to them or not.
A smart web design will break up content into bold headlines and small chunks of content that are informative and concise.
Quality websites use contrast between text and background color to improve readability. A dark background with dull color text will only drive away visitors or give them a headache.
Web Designing: Pick Correct Color Scheme
Websites need to be visually appealing and a great color scheme will help with that.
When designing websites for companies, many designers choose to stick to the color scheme of the brand logo. It helps in maintaining brand identity and appeal, and makes it easy to build and execute brand promotion campaigns.
If there is no existing color scheme to build on, browse the Web and study sites that catch your fancy. Appealing sites have great color combinations that gel well, spark chemistry and speak to one another.
Avoid garish color combinations and colors that blend into each other.
Choose a limited set of colors for the general UI, text and backgrounds. It is best if you maintain uniformity and consistency with the color scheme used in the user interface. Look up quality sites like Facebook, Google or Airbnb and you will see that there is continuity or predictability across the UI. But graphics, illustrations, videos and photographs are not bound by any color restrictions, and you can let your creative juices flow.
Web Designing: Devote Time for Planning
Most designers work in agencies where there are too many deadlines and time schedules to adhere to. It may become impossible to spend more time than absolutely necessary on planning.
Great designers say that they put in plenty of work hours into planning the basic essentials of a website. This is necessary to design a clutter-free and simple user experience.
The core content or the very essential message that a website needs to convey should be uncovered and written down for reference. Everything else you do should do justice to this core idea and help communicate it well and in the most appealing manner to the user.
Also, map out user flow in the beginning and plan the website to maximize it. If a designer keeps user flow in mind, it will be far easier to focus on the right points and design the project effectively.
Web Designing: Ensure the Client Is on the Same Page as You
Web designers either passionately agree or strongly disagree on this point. We at web designing Utah agree on this point.
Many a time, clients are clueless about how web design differs from web development, and give wrong inputs and have misplaced expectations.
It is not necessary that you involve your client in every step of designing a website, but ensure that he/she is happy with your core concept or idea, and green lights the prototype.
In web designing, time is money and you cannot spend a lot of it educating your client. You must collaborate with your client and understand what the business and marketing requirements are. There is no doubt that he/she understands the business the best and can help you get to know the target audience better.
Mood boards help you convey your visual thoughts in the best possible manner to the client. They help convey the intended look and feel of a website to a client, and help in planning the designing process better. Crafting mood boards also help you put down what you have in mind and assess whether your visual thinking is in line with the business’ needs.
Designers vouch by the fact that mood boards help win pitches and get quick sign-offs.
Build the style or mood around a main/central image. The central image is also the core theme or the mood of the website, and it should be supported by smaller supporting images, illustrations or graphics. If clients are not able to understand the meaning of an image or why it is there, you need to replace it with something more meaningful and achieve a character and style that is in sync with the business.
Web Designing: Be Friends with Web Developers
Your job does not end after you furnish the style sheets to the web development team. Ensure that you collaborate and communicate, and see to it that your designs are developed, implemented and supported properly.
Many a time, developers will have valuable inputs to provide on designing. So if possible, check with them in the initial stages and validate your vision and ideas. This will also help in better implementation.
Clean codes, a fabulous user interface and good backend programming are necessary for a fast-loading and user-friendly website. And it is the web developer who is usually responsible for these. So, be passionate about your design and team up with the developer for the best execution.
There are several things that go into building a mind-blowing website, and creative vision and innovative designing ability are just a couple of them. Ensure that you follow all aspects of designing and development, and collaborate and communicate with your team and all stakeholders effectively to get the best results.