Whether you’ve just started your own restaurant or have been established for a few years, a major challenge for many owners is turning their establishment into a successful business. You might tick all the boxes in terms of quality and service, but if you’re not turning over a profit each year, your restaurant will ultimately fail!
So how do you take what you love and turn it into a Successful Small Business? Below are some key tips to help get you started:
1. Understand who you are
Despite an obvious passion for food, very few restaurant owners have a clear vision of what they want to achieve as a business. As a result, more than two thirds of new restaurants don’t survive past their first year of opening. Creating a clear business strategy will not only help you to get organised but set out clear goals that need to be achieved.
2. Update your image
You might serve great food and employ friendly staff, but if your restaurant décor is dated and in need of a makeover, it will reflect badly on your business and customers won’t come back! Take time to invest in the appearance of your restaurant – it will certainly pay off!
3. Put the Customer first
This doesn’t just translate to: make the customer feel welcome and provide an excellent service! What about your table and seating areas? Remember your customers will be spending the majority of their time sitting – not eating! It’s therefore important to provide an area where they can feel comfortable, even if this means investing in more expensive furniture. According to a recent survey, 50% of customers said they would not return to a restaurant with wobbly tables!
Why not experiment with different colour combinations to maximise your business profit? For example, recent research has found that using colours such as red, orange, and yellow in your interior design can help to stimulate more food sales. However, too much yellow could create a feeling of anxiety and encourage people to leave more quickly, as yellow is synonymous with fast food.
5. Stay ahead of the game
Offering the latest services in your restaurant will help you to attract more customers. For example, if you only deal in cash, you could be excluding customers that prefer paying by card. Providing services such as free Wi-Fi will also give customers more reasons to stay longer in your restaurant which can be great for business!