Every social media marketer knows that regularity is the key to success. However, everyone may have occupied days. For example, marketers working for small businesses or startups often have to handle multiple tasks at the same time. But the lack of time doesn’t necessarily mean you can’t generate and post quality content on the regular basis.
In this article, I’ll share 5 tips and tricks you can use when you’re out of time.
1) Bring back to life your old posts
This may sound a bit controversial. Many experts advise to create and share only fresh content. But I disagree. There are types of posts that never get too old. These are guides, articles, interviews, life hacks, etc.
Reposting your old content isn’t just a simple way to save your time. You’ll be able to share it with your new followers. But keep in mind that the post should date at least 3 months back not to look spammy. Also, make sure that the content is still relevant. If it needs some minor updates, polish it.
2) Post ‘how-to’ hacks
If you develop a complicated product, you may post daily life hacks. It’s a great opportunity to educate your clients and tell them about features they might have missed. These posts don’t require much time. If you know your product well, you won’t spend more than 15 minutes a day. Don’t forget to attach a screenshot or a photo and link to the user documentation if any.
If it still seems too much for you, you can ask your Support agents to write such posts and send you to review and post them. Customer Support Team usually know very well which aspects of your product look confusing for the clients or need to be explained.
3) Create a poll to learn customer opinions
Every social media offers to create polls, but most marketers ignore this opportunity. However, polls can be useful. They allow to detect the number of active users and grab a lot of significant details.
For example, we used polls to learn how our customers use the product, what features they’d like to see, what they like or dislike about the product. If you have a lot of followers the poll may bring a lot of details to analyze.
4) Talk to your clients
In Topvisor we love communicating with our customers. For example, we regularly ask them to share their ideas. We have even created a special idea tracker, to keep them at hand.
Sometimes our clients share really brilliant ideas. If we implement any idea, we mention a customer in the testimonial tweet and tell about a new feature. It’s just one example of an interactive tweet that makes your clients involved. You can brainstorm new tips that don’t require much time but engage your audience.
5) Announce minor updates
If you don’t have much time to write long posts, you probably have your reasons. If they are not the top secret why not share them with your customers. For example, you’re developing a new feature, or writing an article, or preparing to announce a new update, etc.
Tell about whatever you’re doing. You’ll cause interest and make your clients feel involved. Just don’t be spammy. There’s no reason to pre-announce a new update 3 days in a row.
I’ve shared just some tips that can save your time. I’m sure you can come up with more ideas. Please go ahead!