eCommerce is huge right now. In fact, it’s gotten to the point that you’re not alive, on the internet, if you aren’t in eCommerce. Nobody has to tell you that there is no internet without ecommerce.
No matter what your ecommerce business is, it seems like every business benefits from optimized SEO (Search Engine Optimization) tactics.
Tactics that were, in the past, exploited by “keyword stuffers” and “black-hatters” looking to shove their sites up to the forefront at the expense of customer service, client relationship, and user experience.
All areas I personally think mean more to profits and bumps in salary than weaseling around the “back doors” of the internet, squeezing instant gratification, dirty tricks for a quick buck.
BUT! Things have changed this year, thankfully! Most of the search engine “big boys” have switched, as you probably know, their algorithms regarding sites – effectively forcing business owners and site masters to treat people as (GASP!) people… instead of statistics.
Better content. Quality organic backlinks. Human to human, you know the deal.
Unfortunately, some eCommerce sites are slow on the uptake when it comes to helping themselves move up the organic ranks of our beloved search engines. So, it’s good idea to start reading some eCommerce books before you fire the gun. You want to be on the right track, don’t you?
In the meantime, a few other things you can do are…
1. Help Humans Interact
Hands down, the Amazon knows what it’s doing when it comes to eCommerce. Pound for pound, they’re the “Disney parks” of online stores – you can spend an entire day, browsing, and spending your money… while feeling happy about it!
What’s one thing Amazon does best? Encourage reviewers to leave their thoughts – people! Encouraging people to interact with each other on your site shows them (and visitors who are looking for a quick reason to stay for more than 10-20 seconds) that they’re playing a vital part: creating a community.
This day and age, belonging to a community is crucial for success. (Plus, people have the chance to share your site outside the user community. Free advertising!)
2. Stay On Top Of Things
eCommerce sites can, and do, get thrown off the tracks as owners don’t regularly update their site and clear up any bugs, errors, or fix any coding problems.
Not good. It’s like owning a “real world” business, hiring someone else to run it, and never checking up to see…what’s going on.
Nothing is more annoying than enduring a bug/error for days on end because site owners aren’t there. Bad for business!
3. Optimize For Search Engine
Search engines help your site by making it easier for people to find what they need, when they need it, as they need it. Optimize your site for both off-page and on-page so that it ranks better, providing relevant results and options, is important.
If nobody’s browsing through your inventory, because your site’s navigation is too complex or isn’t user-friendly is a disappointment… then they will browse someone else’s inventory. Which means that someone else’s eCommerce site is getting business… and yours isn’t.
4. Get Socialise With People
This indirectly ties into the first tip. By making your pages loaded pictures of employees, fun-time/celebration makes it more social and personal which will make your users to share your site with friends and family.
Remember, though: people share experiences, emotions, and joys with each other when they come across something truly awesome. Don’t be left out of the loop anymore by not integrating Twitter and Facebook, Instagram, et al.
5. Make Your Site Mobile-Friendly
This. So much. Without a doubt, making your site compatible with mobile devices (iOS, Android, anything and everything to do with mobile) shoots your eCommerce site well above your competitors.
That is… it does if your site offers genuine human interest and real human features. According to comScore there are more mobile users than desktop users accessing internet today, which means more people are accessing eCommerce sites through mobile and making purchases through mobile on-the-go.
Optimize your site for mobile. This is essential for any site, but especially an e-commerce platform, which would otherwise be nearly impossible to navigate. Give your users a smooth mobile experience, either through a responsive design, a specific mobile design, or an interactive app that allows for a better mobile experience. This will become increasingly important in the coming years.