With millions of available apps and companies of all sizes joining the rush, it’s hard to come up with a few reasons for a startup not to have a mobile app. Can you think of even one good reason why a startup should not build and distribute its own app? Contrarily, it’s hard to cap the list of pros at only 5 reasons when there are probably dozens of motivating factors causing the majority of startups to enter the app marketplace in their early stages. If you’re still completely clueless as to why having an app is so important for up and coming startups, here are five pretty significant benefits for starters:
1. Enhanced Brand Recognition
One of the fastest ways to garner recognition for your brand is to release an app in the Google Play Store and Apple App Store, both of which are browsed by millions of downloaders every day. The fact is, people take notice of brands that have their own apps, and many times they’ll download the app out of curiosity simply because downloading a mobile app has become such an effortless and quick process. Whether you’re working with a renowned group of app developers in London, or are putting together a small DIY app development project, the primary end goal typically involves achieving heightened brand recognition.
2. Providing Competitive Features
In addition to getting your brand name and logo out there for the world to see, apps also give your startup the ability to offer new digital features that increase the overall convenience and user-friendliness of your products or services. Regardless of which industry or niche a startup operates in, being able to provide mobile-centric perks that the competition does not offer will always be a key advantage worth pursuing.
3. Appealing to Investors and Backers
One of the most crucial aspects of founding a startup is appealing to potential investors and backers. By having a mobile app, you’re showing that the brand is established and is already backed by a tangible asset that is gaining momentum. Thus, startups with mobile apps tend to attract more attention during initial funding rounds than those without one.
4. Customer Feedback and Analysis
A mobile app can also help you collect valuable feedback from users, thereby making it a useful analytical tool, especially for assessing your startup’s mobile demographics. Studies have shown that most people browse the web from their mobile devices nowadays, so being able to collect data through an app can provide even more accurate insight than desktop or laptop based alternatives.
5. Additional Audience
Finally, even if all of the aforementioned benefits fail to come to fruition, you can be sure that releasing a mobile app will at the very least give your startup a new audience to target. The presence of your app will create an extra indirect advertising channel via the numerous app markets and top app-ranking sites online.
It’s worth noting that there’s a distinct difference between a genuinely useful, well-designed app and one that is merely a gimmick used to display the company’s branding material. Thus, if your goal is to achieve the benefits above, be sure to put effort into the functionality and purpose of your startup’s app.