Scaling up sales is the stage all small businesses get to after the product is launched and a few early customer are raving about it, but the money is running low, and investing in a sales team, or even a single dedicated sales mastermind is expensive and has to be paid for before the optimistic forecast sales MAYBE come in !
The best part is – no cash changers hands. The founders get a dedicated sales agent, relevant mentoring, and a ‘couple of grand’ to help them, in exchange for an appropriately small equity stake.
Its a perfect opportunity to increase the value of a company as it seeks to raise new funding, and to bridge the chasm between early adoption and break-even.
Sales is not the favorite domain of many small business founders, but we believe they are ultimately the best representatives of their own product, and they certainly should go face to face with hundreds of customers before outsourcing such a critical activity.
Nobody buys from someone they simply don’t like, or don’t instantly relate to, so we’ll help teams “be loved” on first impression, and work solidly to make magic happen during the time together. Teams also get a chance to demo their venture in London on June 12th.
Post by Alan Clayton, Director SELR8R