Marketing has a stigma about it that causes businesses to think that the only type of marketing worthwhile is that which they pay for. However, there are a lot of free ways to market your business to the world. Put these six brilliant marketing tips provided by Progressive Dental Marketing to use to get the most exposure for your company.
Submit Your Information to Blogs
You want to get the word out about your business. Thankfully, you don’t have to write your own content or even hire people to do it for you. There is a legion of bloggers just looking for things to write about. Submit your information to these bloggers, and let them write your content. This creates free advertising for you and new and exciting content for them.
Share Your Own Knowledge
You are probably filled with great information about your industry that many people find interesting. Try writing your own content for your site in the form of news, tips, reviews and more. Posting original content is a great way to get the website for our business picked up on search engines without having to pay for the results. One way to do this is to start a blog.
Social Media, Everyone’s Doing It
Social media has been great for businesses because it allows them to interact with customers on a more personal level. It’s also a great way to advertise for free. All of your new products and sales can reach millions of people in seconds. If you haven’t already, start some social media profiles for your business.
Give Your Stuff Away
There is no quicker or easier way to get people excited for your product or service than to give away free stuff. Allow people to try your service free for the first month so that they can see if they like it. Announce a free trial on every social media site you can think of. Shout it from the roof tops! Anything with the word “FREE” will send hordes in your direction.
Thanks to the rise of smartphones, people are always looking for free content that they can listen to during their lunch breaks. Be a supplier of that entertainment by doing your own podcasts. Hold interviews, talk about trends and anything else you can think of related to your industry. Make it entertaining and fun, and your listeners will do the rest.
Allow your visitors to sign up for free weekly emails. It doesn’t take long for you to put these emails together, and you can keep all of your customers up to date with new specials. It sure beats having to pay for advertising for every new product you launch on your website.
Using this advice, you can get the word out about your company without having to spend a dime. Free advertising is everywhere; you just have to know how to recognize it. One thing that businesses have going for them right now is the Internet. This is the age of information, and there are millions of ways for you to reach new consumers every day.