Salesforce Research releases a report on the benchmarks of the growth of small businesses. The special report is based on the surveys of 3,800 leaders of small businesses across the globe among them marketing, sales and service teams. You can use the details in this post to boost your business’ growth.
1. Boosting with mobile
A decade ago, smartphones began dominating the market. These devices gained immense popularity within a very short period of time thanks to the improvement in technology and reduced costs. Today, almost everyone uses a smart handheld device (smartphone, smart wearable, tablet and so on). The age of smart devices has changed the way businesses advertise and conduct their business.
The use of mobile to boost productivity is no longer confined to the bigger businesses. This is a must-have for both customer service and sales reps who wish to deliver a swift and seamless consumer experience. Small business leaders expect the use of mobile apps to exceed people’s expectations in the next two years. It has been projected that mobile app usage will rise by up to 140% while the customer service roles will increase by 219%.
It is up to you to keep up with the trends more so when it comes to boosting your productivity with mobile. To start off, you have to ensure that your website is optimized for mobile. This means using a responsive web design that loads fast and is cross-browser compatible.
2. Using data & analytics to influence the decisions of customers
Another great method you can use to increase sales is to leverage on data and analytics. Thanks to advancements in technology, people no longer purchase products or services based on hearsay or assumptions. They rely on solid information to influence their choices. Therefore, the more data you offer to back your claims, the more sales you will be able to make.
Needless to say, your claims have to be accompanied by solid data that shows how it is helping customers. In addition to that, you must feature testimonials and customer ratings on your products whenever you can. Making your products available on social media will further help your course.
What is more is that there are numerous analytics tools available to employees which they use to make decisions that are data-driven. The Salesforce special report showed that approximately 53% of the best performing sales teams use the analytics tools.
The same goes for online marketing. There are numerous analytics tools you can use to determine the overall performance of your campaigns. This information will help you work on the strategies that are causing you to lag behind and focus more on strategies that really work.
3. Scale with automation
As a small business, it is obvious you don’t have as many resources to get to your customers. You have to work with the little you have to outthink your competition. This means you have to be strategic in what you invest right from the tools you invest in to the trends you use. The good news is that you can cut the costs through marketing automation.
Presently, the Salesforce research found that about 20% of small businesses across the globe tap into the power of marketing automation. However, this percentage is expected to increase by up to 29% in the next year. This demonstrates a growth of 143%. 67% of the businesses that make use of marketing automation claim it is effective in helping them meet their goals.
4. Focus on employee retention
The most successful businesses prioritize on employee retention. This is basically because having a happy workforce has a significant impact on how your business really performs. The last thing you want is to spend time and money training a new team to replace your old one.
Taking time to ensure you engage the talent of your employees and support them effectively is one of the best ways of ensuring great employee retention. Of the small businesses surveyed by Salesforce, 42% reported that employee retention is very important.
5. Adopt new technologies
Most small businesses fail due to their unwillingness to change. As a result, they end up spending a lot of time and money on something that could have been completed within half the time and cost with a new piece of technology. If you are serious about growing your business, you must never shy away from modern technology.
To start off, ensure your website uses the latest web design and a layout that is easy to navigate. The site should also contain plugins and elements that are relevant to what you do.
On the part of your business, do not be afraid of the Point of Sale systems (POS). These are pieces of equipment that have been engineered to replace the cash drawer while at the same time offering comprehensive services such as reporting and automating stock taking. It will also help you be able to accept credit card payments as well as speed up the process of serving your customers.
To gain a competitive edge as a small business, you have to adopt new technologies. The best thing about being small is that you will be able to test new technologies faster without the headaches of system integration. It is for this reason that 34% of the small business marketers are heavy adopters of new technologies.
6. Keep customers first
The success of your business will always be influenced by how satisfied your customers are. It is only with happy customers that you will get a good reputation through recommendations and it is only through this that you will get more repeat customers. Your everyday goal should be delivering personalized experiences to your customers than your large competitors.
There is a lot that goes into building a great customer base and growing your business exponentially. Considering you cannot afford to make the mistakes of larger companies, the best thing you can do is learn from their mistakes and adopt the most effective marketing trends in the market. The important point to remember is that you have to get out of your safe zone if you want to grow.