Digital marketing can be daunting for the uninitiated. However, there are so many thought leaders out there that are trying to break down the barriers for those that come after them that you don’t have to go at it alone. Consider the following digital marketing tips and strategies, when putting together your B2B, PPC or content marketing strategies:
LinkedIn Not Face Book
Mark Schaefer, of Schaefer Marketing Solutions, says FaceBook gets all of the hype, but LinkedIn and LinkedIn Groups is the best way to market. He said there are over 800,000 different professional groups on LinkedIn and they are segmented by topic, industry and geography. That makes it much easier to target your audience, answer questions and solve problems. He argues content that moves is power.
No Flash in the Plan
Curt Porritt, Sr. VP of marketing for MasterControl, recommends using videos or Flash tours and offering them for free in sharing content marketing. He said people will almost always watch something before they’ll read it. Videos shouldn’t be more than 3 minutes long.
Don’t’ Reinvent the Wheel
This B2B Lead Generation Guide and this PPC Management Guide can take some of the hassle out of the steps to lead generation best practices and proven marketing activities, and best of all, both are free. The B2B guide delves into creating content that generates leads, how to deploy it and the methodologies behind all of it. The PPC Management Guide addresses a wide range of issues from keyword intent, which words to target and how it applies to Google, Ad Words and Bing Ads.
Embed Your Sharing
Michael Stelzner, CEO of Social Media Examiner, said good blogs, tweets or podcasts need to have embedded social shares build into the files. He said those triggers will strategically put you in a position where others will share your great content–generating traffic and buzz.
He said great content needs to be shared, not remain hidden.
Don’t Overdo It
Louis Foong, a B2B marketing expert, said some companies focus so much on sexy tactics in social media, that they sacrifice content and needed focus in the process. Quality, not quantity, needs to be the focus of lead generation.
A survey of 5,000 business customers done by Harvard researchers showed customer loyalty is more a function of how people sell, rather than what they sell.
Waynette Tubbs, managing editor of SAS, said many companies fail because they spend too much time tooting their own horn, instead of learning who their audience is and letting them guide the message. She suggests making the customer the hero by telling their stories, posting their blogs and re-tweeting their ‘aha’ moments.