When looking at a website, the first page that you visit is its homepage. Thus, it is the most important page of your entire website, because it needs to grab the user’s attention immediately. Your homepage is what makes your first impression, which is why it is the most important page of your entire website.
Your homepage, of your business, portfolio or whatever it might be, needs to be effective in terms of its layout. Your layout is crucial, because this how you organize the content of your site. Without an effective layout, new visitors will quickly become disinterested and hit the “back” button in their web browsers. Below are 6 examples of effective homepage layouts that you may want to consider modeling when you design or re-design your own.
Eventbrite’s homepage serves as an example of an effective homepage layout because the content is organized in a very logical manner. The first thing that will grab a visitor’s attention is Eventbrite’s headline: “If it’s happening out there you’ll find it here.” This headline is perfect, because it sparks a visitor’s curiosity and makes them want to search for events, right below. By doing so, users can quickly and effectively find the events they are looking for.
This is another example of an effective homepage layout. Mint.com features a very simple design with a strong headline and sub-headline. The homepage’s images make it clear to visitors that this is an online software solution that deals with finances. Finally, the site features a nice call to action which is seen in the “Free! Get Started,” box and followed by the “Sign Up” button. This example proves that your homepage does not have to be extravagant and over-the-top to be effective. Sometimes, a simple and clean design works better.
3. Alban CAT
Alban Tractor Co. Inc’s features an effective homepage layout in terms of its navigation, usability and content. The top banner on the homepage has clearly defined links to get to different pages on the website quickly and easily. The left side bar, labeled “Navigation”, is also a great feature because it allows customers to get to the content they want. Visitors will love how easy it is to get around the website. The homepage of this site has to accommodate a wider audience, and it does a nice job through its placement of images and navigation tools.
Desk.com features a very unique and effective homepage layout where the visitor scrolls down to learn more and more about their customer service application. The homepage features a simple design, but the design is enhanced by compelling graphics and copy that explains the product clearly. Desk’s homepage does a great job of grabbing a visitor’s attention and keeping it as they make their way down to the section that explains how startup companies use Desk.com for their customer service needs.
5. CJ Pony Parts
CJ Pony Parts has an effective homepage because the page clearly answers “Who I am,” “What I do,” and “What the visitor can do here.” A new visitor of this website will clearly notice that they are on a Mustang parts buying website. This homepage is narrowly focused, which works well because they are tailoring it to Mustang owners looking to buy parts.
Finally, the layout of this homepage is effective in a usability sense. The drop-down “Shop By Department” menu makes it easy for customers to find the part they are looking for. Yet, customers can also use the search tool, which is a great feature that customers should take advantage of.
As you would expect from one of the world’s leading athletic brands, Nike’s homepage is visually appealing and its navigation works perfectly. The image slideshow does a great job of marketing Nike’s newest products, while the left aligned navigation bar and the search bar at the top of the page makes it easy for visitors to find the products they are looking for. Thus, Nike’s homepage is an example of an effective homepage layout that any customer will find easy to use. If you are a business that deals with retail, definitely consider modeling your homepage like Nike’s.
What elements of these homepages do you think are most effective? Tell me in the comments section!