There’s no better way to launch a business than holding a public event to help people become familiar with you brand. Here’s how to get yourself up and running so that people will flock to your store.
Hosting a Successful Business Launch
Before you can have a product launch, you need to know what you want from the event. Is this event going to sell something? Is it going to presell something? Are you trying to entice people with free food, games, or is this a brand awareness campaign? Have a vision and know what the end-game is.
Set Goals and Measurable Objectives
Set measurable goals based on your vision. If this is a business and product launch, the measurable end goal is product sales. The more, the better. Be mindful of the need to keep things realistic. If you’re putting your event together at the last minute, the launch won’t be successful.
Give yourself at least 6 months to prepare for everything. This includes training your sales team, setting up production, and preselling to distributors.
Complete The Final Product Review
Make sure your final product is ready for the launch. For example, if you’re launching a new ice cream business, make sure you’ve got all of the packaging and your ice cream products ready to sell. If you’re using a company like Frozendessertsupplies.com, make sure you’ve finalized the custom containers, that you have all of your custom packaging, and that everything will be shipped and arrives on time for the event. Ideally, you want everything at least a week prior to the event.
Train Your Employees For The Event
Training your sales associates and non-sales employees for the event is really important, but it sometimes gets overlooked. If employees have never been part of a launch event, prepare them for the commotion. Your sales representatives should have a firm idea of how to sell your products on launch day.
Get Your Support Infrastructure In Place
There will be customer support inquiries. Be ready for them. The last thing you want is for prospects to have questions that you don’t have answers to. Also, if people are buying during the launch, you’ll want the staff to handle it, and any problems that might arise. Finally, know what types of problems you might run into. If you don’t have any idea what might go wrong, you’re not ready for the launch yet.
Every business runs into problems. Being prepared for them means that those problems don’t become catastrophic.
PreSell To Distributors
If you won’t be selling directly at your event, then presell to distributors so that potential customers can at least place orders at the event or know where to place orders. Distributors also need to be ready to handle orders.
Prepare Your Press Releases and PR Campaign
If no one knows about your event, no one will show up. Prepare your PR and press releases 3 months out, and “drip” announcements every month leading up to the event. When you’re 3 weeks away from the event, start sending out announcements every week. Send out an announcement every day 3 days prior to the event.
Launch and Followup Measures
When your business does launch, you can’t rest on your laurels. You need to have followup processes clearly defined. That means sales fulfillment. If you mess this last step up, you’ll kill your business before it’s off the ground.