Businesses don’t market themselves. There has to be a proactive effort from the part of the owner. Indeed, it takes a go-getter mentality to really push your business to the forefront. It also takes grit and a willingness to go above and beyond. Above all, it takes strategy; here’s six of them that will help get your business noticed by your target demographic.
1. Make Your Logo Memorable
We all know what the McDonalds, Apple, Nike, and Coca Cola logos look like. These logos also happen to be deceptively simple. On top of that, these four are also the most globally known according to a Siegel + Gale report. You need a logo for your company, and it needs to resonate with the audience.
Here’s the rule of thumb when designing a logo: if people can’t easily and quickly draw a reasonable sketch of it, then it’s too complicated.
Once you have a logo, don’t be shy about promoting it. Stick the logo wherever you can. This includes on flyers, brochures, postcards, business cards, and promotional items. Better yet, see if you can have a custom emoji made of your logo. This way, you have a way to brand your business when engaging with followers on social media.
2. Don’t Follow the Herd
Whatever your competitors are doing, see if you can do it differently rather than modelling after them. Following what rival brands are doing just makes you the copycat brand, and that doesn’t stick with consumers. What can you provide that your competitors don’t? What can you offer that’s different even if just by a little bit?
If you’re in the digital marketing industry, for example, and a competitor hosts an SEO seminar, then perhaps you can host your own conference but on a different topic like social media or mobile marketing. You can even offer something different within the same niche.
If the competitor offers a social media marketing course that emphasizes on Facebook and Twitter, then you can host a similar course but with the emphasis instead on lesser utilized networks like Pinterest and Tumblr.
3. Provide Free Stuff
People like free stuff, and you can easily curry favour with your audience by offering them freebies like discount codes, coupons, free shipping, etc. Of course, this can also have a negative effect on your overhead, and freebies like discount prices may not be something that you can afford, especially on an ongoing basis.
Free stuff, though, comes in other forms, such as information. With that in mind, you can add a blog on your site and write informative content with valuable tips that people normally have to pay for. If you’re in the video game niche, for instance, then write posts that include cheat codes, walkthroughs, hidden items, etc. Similarly, you can even release a vlog that shows followers how to access that hidden stage or unlock that secret avatar costume.
4. Get Friendly with Your Customers
Get to know who your customers are rather than treating them as dollar signs. Show to your customers that behind the brand are people no different than the consumers they serve. Naturally, social media is the place to get friendly with your consumers.
First of all, you need to respond to individual enquiries, and always address respondents by name. Keep the conversation professional yet casual. It’s okay to use text speak and emoji’s. The goal is to get followers to see you as an authoritative figure but also someone that they can interact normally with as they would with a friend or family member.
According to a Twitter report, B2C companies on average respond to about 60% of customer tweets. That’s a decent percentage, but you should aim for even a higher percentage.
Just as you need to respond to your followers, you can also be the conversation starter. Bring up topics regarding current industry news or even unrelated questions like why do they think the sky is blue. The key is to get the ball rolling and giving your followers a chance to know you beyond the company you represent.
5. Promote an Event
In high school and college, the popular students were always the ones that hosted weekend house parties. Businesses can follow a similar route and be that party organizer by hosting an event. This is your chance to draw a crowd and interact with potential customers face-to-face. Events are also great opportunities for a product launch and handing out conference bags full of promotional goodies.
Hosting an event can also generate social media attention before, during, and after the event. You just have to come up with a memorable event hashtag and encourage attendees to use it.
Finally, the event is a space for branding the hell out of your event. Don’t be shy about adorning the venue with banners and digital signage. Staff and sponsors can also wear promotional clothing. Give out promotional t-shirts, and attendees also become part of the branding.
6. Be an Attention Seeker
Sometimes, you have to go beyond the norm to get people to notice you. What can you do to be a little more outrageous? If your company has a brick-and-mortar store, then perhaps you can hire one of those sign flippers; those people never fail to gain attention. How about hiring someone to hand out flyers while dressed in an industry-related costume? You can even hire a street performer to perform right outside your store while wearing promotional apparel.
To spread the attention, film the person in the costume or performing and upload it on YouTube. Use Twitter and Facebook to promote the video. If the video is outrageous or corny enough, it just might go viral.
You Can’t Afford to Be Modest
To get your business the much needed attention, you have to be willing to explore new ideas of getting your company name out. As long as you explore new approaches and are consistent in your methodology, you will gradually