At the core of any business’s success is their ability to effectively market themselves to their target audience. Without efficient marketing, a great product or service won’t sell; in fact, in this fast-paced world, it could very well go unnoticed. In a nutshell, if you’re not focusing on marketing on a regular basis, it could hinder your success. Below, are six types of marketing you should be focused on.
1. Video Marketing
You can’t have a small business in the 21st century without tapping digital marketing concepts like video marketing. As the average online user’s attention span continues to shorten, catching their attention fast and providing immediate entertainment is the goal. Sending a message through a video allows users across multiple platforms to easily listen to what you have to say. If you’re new to digital marketing trends such as this, a digital marketing company could help you develop videos that will draw your reader’s attention.
2. Social Media
Millennials are said to spend an average of $600 billion dollars a year. Unless your target audience happens to be baby boomers, chances are you’re marketing to this demographic. As most of them utilize social media as a means of communication, research, and shopping, social media marketing must be at the forefront of your marketing campaign. Creating company pages on top social media sites and generating engaging content can significantly increase your visibility and success. General posts providing tips, promotional posts on new products and services, giveaways, surveys, daily questions, articles, and even sharing memes and funny posts are all ideal ways to reach the masses and develop a deeper relationship with your customer base.
3. Content Marketing
Content marketing is a method that isn’t going out of style any time soon. There are essentially millions of users online each day. Content, whether on your company website, blog, social media page, or business directory is the quickest way to provide information to your target audience. From sharing your company’s history on your website to providing tips and tricks through social media and blog posts, every time quality content is generated, it provides validity and integrity to your brand that customers look to when determining whether to do business with you.
While putting some information in writing is the best way to inform your target audience, sometimes all you need is a picture to convey what you really want to say. Certain industries can draw in lots of business by simply creating photos that entice the viewer to want to try the product or service. Someone who has a wedding photography business for instance, would draw attention by providing a digital portfolio with pictures they’ve done in the past. If you were a fitness trainer, you might take before and after pics to show others you’re the real deal.
5. Print Materials
Though it goes without saying that the digital world is taking over, traditional marketing methods still have proven track records of working for small businesses. Placing flyers, handing out business cards, or even mailing catalogs and posts cards are still ideal ways to reach your target audience. Print materials have to be read at a slower pace than reading online material. It is also easier to focus on one thing when reading something in your hand verses a screen with lots of pop ups, sounds, and other distractions. Print marketing can also help to boost digital marketing efforts.
If you happen to run a brick and mortar business, signage should be a large part of your marketing strategy. Not only should you have bold, attention-grabbing signage on the outside of your location, but you should also have signs throughout your location. From for sale signs to pictures of models and posters of new products, the right signs can quickly generate sales. Signage also works well for conferences and networking events whether you’re a brick and mortar or an online business. It creates a lasting impression of your brand and draws the attention of others to your company.
If your small business is going to succeed, marketing needs to be an ongoing responsibility that you don’t allow to slip through the cracks. As trends change and practices evolve, it will be necessary for you to keep up to draw in the attention of your target audience. If you can find a healthy balance between digital and traditional methods while also tracking results, you’ll see a difference in your brands integrity and overall success.