There are two fundamental truths about marketing a start-up. One – a great product alone is not sufficient to succeed. Second – no amount of marketing will make a crap product gain mass attention. In short, successful start-up marketing requires you to practice a seamless blend of a great product and grand marketing. Here are 7 marketing ideas for small business.
Starting a business can be overwhelming. But if you believe that building a great product is all you need to gain success – think again! The overnight success stories that you know of are most often the end result of years of hard work and sleepless nights. To be precise, start-up marketing is no easy cakewalk. It’s a pretty tough challenge owing to the limited number of resources such as talent, time and money.
#1 Choosing Your Target Market
This is common for the start-ups to believe that the whole world will love their product. There’s only a small proportion of population however that will show true interest in your product.
So if you try setting up your market for anyone and everyone, you will waste a lot of your time, effort and money. The trick is to identify a niche target market and then go aggressively after your market share.
#2 Define Your Success
Different start-ups have different definitions for success. While one start-up may consider success as 500 sign-ups per month, the other may consider earning $50,000 monthly revenue as success.
Whatever is the idea of success for you, make sure you identify it early and define it rigidly. Communicate your idea of success to your entire team and prepare them to work towards it. You can also take services of business speakers who can really help you in business speaking and marketing as well.
#3 Choose The Right Social Media Platform
Social media is one of the most popular ways to promote your product. However, many start-ups engage in various social media platforms without formulating a well planned strategy. Facebook, Twitter, LinkedIn, Reddit, Instagram and Pinterest are some of the widely used social media platforms today.
They work great as content promotion and social community building tools. But each one of them works differently and has its unique characteristics. So always be mindful of the network and community you choose to avoid landing up in an incorrect social space.
#4 Defining A Time To Post
The idea that there’s a perfect time to post a Facebook feed or to post a tweet is a sheer myth.
You should only keep your target market in mind and update your feed accordingly. For example if you’re targeting teenagers, then mornings and nights would be the best time to update your posts, etc. There is however no perfect time to post a feed.
#5 Setting Up A Blog
Setting up your own blog is a great idea. You can always opt for WordPress for setting up your blog as it is free and even offers great many plugins.
As soon as the back-end of your blog is ready, go on and work on its aesthetics. And remember, design of your blog is important as it relates to user experience.
#6 Create Meaningful Positioning Statements
Creating a series of interesting positioning statements is vital for your business. You can begin by understanding your product and how it benefits others.
Think of your product as a one-stop solution designed to solve a worldwide problem. Don’t think of it as a selling product but rather a solving product.
#7 Focus On Your Startup Sensitivities
Identify the strengths and weaknesses of your competitors in order to better understand how to market your product. Why is your product a better solution to the problem as compared to the products offered by your competitors? Explore your creative side. Make efficient use of spreadsheets, pie charts, graphs, and infographics to harness all the information about your competitors and carefully study it to build up efficient marketing strategies. The main thing which is always matter a lot for start up business is motivation. How much they are motivated towards their business objectives.