Slideshare is the largest slidedeck sharing content platform online and the majority of small businesses are still neglecting Slideshare. Slideshare is a popular buzzword these days in Internet marketing, but few small business owners understand why it is so important to have a presence on the relative newcomer to social media. Launched in 2006 and acquired by LinkedIn in 2012, SlideShare is a powerful presentation tool that helps you market your business, connect with your customers and improve internal communication with your colleagues.
The platform transforms dry text data into appealing visuals, delivers engaging content in digestible doses and allows you to share your personal insights about the industry you represent. You can convert any offline content into SlideShare decks, including PowerPoint files, PDF documents, infographics, webinars and videos.
Here are another five worthy reasons why SlideShare should become part of your marketing strategy:
1. A Powerful Business Marketing Tool
SlideShare can become your go-to resource for educating people about your products and services. As a digital marketing kit, it is portable and easily shareable at a moment’s notice. You can take the same presentation straight from the boardroom to a conference to an investor pitch meeting, making just a few tweaks to tailor the talking points. Additionally, since SlideShare has a single goal “to share knowledge online,” the platform caters to a specific audience who is interested in learning more about everything.
2. Drive Traffic to Your Website
Google really likes SlideShare, which means your company’s name has a better shot at nabbing a top slot in search engine results. SlideShare also has a very large, influential audience with more than 60 million unique visitors every month. When you upload valuable content, readers are more likely to seek out your website to see what else you have to offer. This is truly a great way to get your brand discovered in the search engines.
Make it easy for them by ensuring every presentation links back to your website and including relevant links to specific website content on individual decks. This not only builds your credibility but also gives you bona fide inbound links, two things that currently factor heavily into the mysterious Google algorithm.
3. An Outlet for Strengthening Connections
SlideShare offers a unique opportunity to connect in a meaningful way with potential and current clients. Since the website is linked with other social media outlets, you are able to quickly build an audience by issuing invites to your current followers to connect with you on SlideShare.
Your subscribers, who are referred to as your tribe, are then able to easily share your content with their own social networks. This generates even more positive awareness for your small business. The pro version of SlideShare even allows you to add a lead capture form to your slideshow so that visitors can pass on their contact details for further information.
4. Instantly Boost Industry Credibility
Establishing an authoritative voice online is one of the best ways to increase your credibility in your industry. You can create professional-looking presentations on a shoestring budget by adding striking images, helpful videos and motivating audio clips. In addition to presentations, SlideShare works well for publishing effective how-to guides, sharing annual reports and providing a synopsis of your lengthy e-book or white paper.
5. Improve Internal Communication
Whether you are pitching a client, leading a department meeting or teaching a workshop, digital decks can turn tedious text into dynamic content that is easier for your audience to engage with and learn from. Participants in visual meetings tend to be more alert, interactive and productive, which enables them to better retain the information. They can also take their time studying a slide, flip backward to check a fact and even save the presentation for viewing it later.
6. Big Brands are on Slideshare
It’s still shocking to this day to see how many brands are neglecting SlideShare. However,many brands are banking in off this powerful content marketing platform.
Big businesses are using Slideshare. Examples include Dell and their ability to explain their cloud computing. Nu Skin does a great job explaining out their products, an example would be the Galvanic Body Spa slide deck. Shark Tank uploads their videos, this is a great example because it shows that SlideShare is more than a slide deck platform. Videos do work on Slideshare. There are plenty of more examples from big companies.
7. It’s Free – Time is Your Only Cost
Marketing can be expensive. A good marketing agency usually will cost you more than a hundred dollars an hour. Ads are expensive and oftentimes they don’t even work.To have a Slideshare account it’s completely free, unless you go with the pro-version. The time or money you invest creating the content is where you will experience your costs. It’s so worth it and the return-on-investment is common among brands that effectively use Slideshare.