A company logo can speak volumes about a business, and has the capacity to allow people to memorise it and form opinions. Creating an effective logo design is therefore vital to the success of a business. But, time and time again, many firms make errors that could well reflect badly on their business. Here are some of the top mistakes in logo design that should be avoided.
1. Professional consideration
Many business owners, especially start-ups and small businesses, fail to understand the importance of their logo. In turn, they often view it as a bit of an after thought, and many decide to have a go at either designing their logo themselves, or get an amateur to knock one together on the cheap. However, logo design requires a lot of consideration and should be a job for the professionals. It’s usually the one area, where you do get what you pay for.
2. Timeless appeal
Many logos are put together based on influences depicting current design trends. Whilst this might look OK for the here and now, it won’t do you any justice when fashions change and yours falls out of favour. By that point, you’ll need to get another one designed. Avoid fads and trends, and stick to a design with timeless appeal.
3. Copying others
If your logo has vague similarities to another, more widely-recognised logo, then you risk earning the reputation of not having enough expertise to be an original thinker. It’s fine to take inspiration from other award-winning ideas, but you should never, ever copy them.
4. Impartial design
A logo should represent a company and what it has to offer. It should be all about what the company stands for, and not a reflection of the designer’s style, taste or preferences. Separating the designer’s ego from the design process and adopting an impartial approach is an essential component of effective logo design.
5. Font choices
A font can make or break a logo, so it’s really important to choose your fonts carefully so that it fits in well with the kind of impression you want to create. Avoid fonts that are hard to read or look amateurish. It’s not a good idea, either, to try to mix and match fonts within a logo.
6. Keeping it simple
Logos often don’t work well because they are too complicated. Complex logos are hard to understand and memorise, but also look shoddy when either printed or viewed in smaller sizes. Keep it simple and don’t over complicate matters.
7. Keep colour in mind
Overuse of colours is not an ideal method to compensate for a poor logo design. Most logos will need to be displayed in a single colour at some point, so you need to make sure that your logo works well in monochrome first, before adding colours to the mix. Again, you should really try to keep the style and use of colours simple.
8. Using stock art
Although stock art is widely used, it should be best avoided when it comes to logo design. If you incorporate stock art into your logo, you risk getting embroiled in copyright issues, and it comprises your reputation of offering something unique.
Post written by Gozde for business owners who are concerned about their logos. If you are hiring a professional for your logo design don’t forget to get the colour codes as they’ll be handy if you ever get your logo printed on personalised sweatshirts.