One of the most effective ways to bring in new business is to display authentic client testimonials from those who have had a positive experience with your products or brand in the past. Case studies and testimonials show doubtful potential customers that you are trustworthy and they reassure those on the fence that your products will do just as you advertise.
There are many creative ways you can entice your customers to write a short review or testimonial. Here are eight of them:
1. Offer a Prize, Promotion or Discount in Return
There are many different ways to do this, but they all rely on offering something to your customers in return for their service. You could create a Facebook post that calls for the first 50 customers to write a testimonial and receive a free product. You could send an email to customers to offer an exclusive discount if they write a small review. You could even do this on the regular, offering specific submission times and new rewards each month.
This works out great because no one likes investing their time into something that offers them nothing in return. In other words, customers will enjoy writing testimonials for your brand in exchange for something tangible they can use and benefit from.
2. Offer Additional Services or Products to New Customers Who Offer Testimonials
This idea is pretty self-explanatory, but you can go about it in different ways. For example, you could run a campaign that allows customers who make a purchase — by a certain date — to submit a testimonial and receive another product, service or discount for their efforts. You could also do something like restrict the promotion to a newer product you just released, and so on and so forth.
The driving idea behind it is you’re offering something to new customers who take the time to share a personal experience they had with your brand.
3. Offer Exclusive Discounts to Customers Who Post Testimonials
Similar to how brands offer exclusive deals to subscribers and social media followers, you can offer deals to customers who submit a testimonial. This even works out great for cross-promotion with another brand.
4. Offer to Pay for a Comparable Product
In terms of customer satisfaction, you can allow your customers to use your products and services with a promise: if they don’t like it you’ll offer to pay for a comparable product. The allure here is that new customers will give your brand a try. That should result in a higher number of testimonials for your products.
5. Create a Rewards Program for Reviews and Testimonials
There are all kinds of rewards programs for completing surveys, using credit cards, shopping at specific stores and much more. Why not create a rewards program just for the customers who submit testimonials and reviews on a regular basis? At the very least, you can allow them to exchange earned points for products, services or discounts.
6. Offer a Free Trial in Exchange for a Testimonial or Review
Please keep in mind we’re not advocating offering a free trial with a contract stipulation that the customer needs to write a good review or testimonial; it’s better to let things happen naturally otherwise they come back and bite you.
That said, you can offer a free trial, product or service to customers in exchange for the testimonial you need. This ensures that interested parties are receiving your products, and that interested parties are submitting reviews and testimonials.
7. Offer a Financing Discount
For products that require financing such as vehicles or appliances, you could offer a financing discount to customers who submit a testimonial. Not only will this entice new customers to purchase your product, it will also encourage them to take some time submitting a review or testimonial, which is exactly what you want.
8. Hold Contests and Offer Prizes for the Testimonials and Reviews
Another great way to reel in testimonials or reviews is to hold a contest where a random submission has the chance of winning a prize. Anyone wishing to win the prize will weigh in, leading to a potential influx of positive attention for your brand, products or services. You don’t always have to offer a physical prize either; you could include gift cards, a free service opportunity, discounts and more.
Branch Out, and Come Up With Your Own Ideas
There are many more ways you can incentivize testimonials for your customers. Don’t be afraid to branch out and try something new. This is a great way to get a long list of testimonials, because who doesn’t like to collect the occasional incentive?
In what other ways could you incentivize customer testimonials? Share your thoughts in the comments section below.