Tradeshows are a popular marketing opportunity that many businesses are taking advantage of. When they exhibit at a tradeshow, they have the opportunity to interact with multiple preferred customers at a time. This face-to-face advertising time can have a tremendous impact on sales. However, it takes planning to make your tradeshow experience a success. Try the following preparation suggestions that I have found to be extremely valuable.
8 Steps To Trade Show Success
1. Choose The Right Tradeshows
First, it is important to select the right tradeshows to attend. I suggest focusing on a few shows in bigger cities. In order to pick the right shows, you need to understand the type of customers you want to target. For example, if you are a wholesale distributor looking to find new accounts, then you might want to display at a show that store buyers attend. Also, when evaluating potential opportunities, make sure you know the attendance and costs. These factors may affect your decision to participate.
2. Review The Exhibition Handbook
Next, one smart effort that you can make is to review the exhibition handbook prior to the day of the show. This will help you to become familiar with the people running the show. If you can get to know them, they will be your allies before, during, and after the show. They can help you in a variety of ways, including choosing the best setup or connecting with the right people.
3. Contact Your Customers Now
Once you sign up for a show, make sure to let your customers now. Too often, I come across companies that fail to announce their attendance ahead of time. This lack of preparation has a negative effect on their sales performance. Instead, make the most of your tradeshow experience and contact the people you want to target now. Let them know the details of the show and what you will be displaying so they can make plans to attend.
4. Have A Backup Plan In Case Of Lost Shipments
One hiccup that I have noticed many people deal with prior to the tradeshow is lost shipments. This can easily occur when you ship your goods directly to the venue of the show. Since so many companies have booths, the number of shipments received at the venue is extremely high. It is more likely that stuff will get lost or misplaced. For this reason, it is important to have a backup plan in place. Determine how you will get the things you need for the day of the show if your shipment is lost.
5. Create An Appealing Booth
Furthermore, it is important to create an appealing booth for the show. Too often, I see companies that assume that people will find them at some point during the show. This is not always true. Instead, the attendees are usually lured to the most appealing booths. For this reason, it is important to focus time, effort, and planning to create a booth that is appealing to both your current and prospective customers. In particular, bold visuals and displays can help you to make your booth more attractive.
6. Participate In Trade Show Activities
In addition to your booth, you might want to consider participating at the various activities that happen during the show. For example, there could be seminars, panels, and trainings. When you choose to be apart of these activities, you allow yourself to reach more people.
7. Fine Tune Your Selling Skills
Another great way to prepare for a tradeshow is to refine your selling skills. You will need to engage the customers and sell your product or idea. To effectively do this, you might want to ask questions to your customers to determine their needs. If you are not skilled in this area, consider spending some time in a mock-environment where you can practice.
8. Plan The Right Attire
Finally, what you wear to a tradeshow can make a big difference in your professionalism and comfort. Try to balance these two areas. For example, you can dress business casual and wear comfortable shoes. This allows you to look presentable without compromising your need for comfort. Also, keep in mind that tradeshows tend to get hot due to the large amount of people crammed in a venue. Therefore, avoid wearing heavy clothing items that will cause you to be uncomfortable and hot. Instead, wear layers that can be taken off if necessary. After all, the more comfortable you are, the easier it will be for you to sell.
Prepare properly for your upcoming tradeshow with these suggestions. They will make a huge difference.