Setting up an Internet storefront is a great way to earn extra money. If you stick with your ecommerce venture and dedicate enough time and effort to it, you may even be able to make it your full time occupation. Whether you hope to make Internet sales your full time job or just a way to make some money on the side, you’ll need to work to keep your sales figures high. Read on if you want some help boosting your online sales with my 8 Tips To Boost Online Sales.
8 Tips To Boost Online Sales
1. Give your storefront a makeover
How long has it been since you last updated the appearance of your online store? Keeping the look of your store fresh and interesting will show customers that you are an active presence. Something as simple as a new landing page or a few previews of upcoming events may be all it takes to engage your customers.
2. Take some new pictures
If you’re selling any tangible items, you are going to need high quality photos. Using your favorite point and shoot digital camera may not be enough; if you are selling something with lots of visual detail then I’d recommend hiring a professional photographer. This will cost you a little bit but the professional touch will really enhance your customers’ experience of your site. Ultimately that’s what you need to focus on.
3. Review the data
Personal sales websites and storefronts hosted on larger membership-based sites will give you numerous data analytics tools. These tools will tell you trends in website traffic over time, hours of peak site usage, and much more. Make the effort to learn what these figures are telling you and then use that information to create new strategies. Maybe you need to focus your marketing and promotional material in new ways.
4. Get serious about networking
No matter what industry you happen to be part of, networking is going to be a major part of success. Good networking puts you in contact with other people in your industry and in related fields. Speaking with other people active in your field keeps you up to date with news and trends and helps you spot new opportunities for business development. As your list of contacts grows, you’ll find that referring customers to one another becomes second nature.
5. Learn more about your industry
If you sell clothing online, you should subscribe to fashion magazines and design newsletters. If you are a professional artist selling work through an ecommerce storefront, make sure that you visit local galleries. If you sell antiques and collectables, go to large collectors’ conventions in your area. Remember that your strongest competitors are staying up to date; you need to make sure that you’re doing the same. Learning about your industry is a great way to network, too.
6. Learn a few things about marketing
If there’s one thing that I’d stress to everyone doing business online, it’s the importance of marketing. Marketing tells the world about your product or service and guides customers to your online doorstep. Marketing materials help establish an overarching brand identity, which will further establish your legitimacy within your particular field. To market your business successfully, you will need to review all the data collected from your analytics tools and then apply that information to what you know about marketing. If you don’t know very much, it’s time to study up! Many online business owners choose to work with professional marketers with experience in online commerce. A more practiced perspective can do wonders for your sales.
7. Create an experience
Regardless of what you’re selling, you want your customers to have a pleasant experience with your ecommerce outlet. Your website, products, and packaging all present opportunities to create an experience for your customers. Doing so requires only a little extra effort on your part. Enclose a handwritten thank you note with each order; a simple “Thank you for shopping with us!” is all that’s necessary. This personal touch cements the buyer/seller relationship and helps create repeat customers. Packages can be wrapped in a particular color paper. You can add a couple small free items in with the order. Your customers may appreciate coupons or a newsletter keeping them informed of what your business is up to.
8. Make sure you’re easy to find
Just having a storefront isn’t enough to attract the eyes of online shoppers. If you don’t have an account for your business on all major social media websites, you need to make that happen. Encourage customer interaction with these accounts; post polls, pictures of new products, and so forth. These accounts are free and will get you lots of attention.