There is no magic trick that can help a business gain prominence overnight. But marketers think otherwise. They keep trying and leave no stones unturned to market brands in a unique and attractive way.
So, what marketing gimmicks are exactly there in marketers’ kitty? Or how do they do things differently than their competition to gain their end-users’ attention? Here are some pointers, which will give you a cue about how you too can market your brand in a unique and attractive way.
#1 Include social media profiles in marketing collaterals
If you have a Twitter handle or Instagram account, make it a point to include it in your marketing collaterals/promotional materials. Some of your potential clients would want to take a look at your social media profile and would want to know about your business or brand before they think of doing business with you. Also, in case they misplace your email ID or phone number, they can always get in touch with you through your social media profile.
#2 Explore creativity with Vines
Videos are one of the most popular forms of marketing a brand or a business. But lately, it’s the short videos and gifs, which are taking the social media world by storm. For instance, you can create Vines (which are six-second videos) for your target users, who have limited attention spans. By creating highly creative Vines that have the potential to go viral on social media, you can easily reach out to your targeted audience segment and also gain a lot of fan following.
#3 Increase your brand recall value
Promotional gifts and corporate gifts are one of the best ways through which you can increase your brand recall value for targeted customers and clients. These can include customized office stationery supplies, customized magnets from online shops such as Magets.com, coffee mugs, mouse pads, calendars, USB flash drives and so and so forth. The options are just endless, but work wonders in making your brand memorable for the clients or customers.
Make it a point to include your brand’s name, logo and social media profile (or contact information, depending on the space) on the item. This way, every time your clients or customers use the products or even look at them, they will be immediately reminded of your brand or business.
#4 Know thy competitors
Knowing who your competitors are there on the market may not necessarily be a direct tip for marketing your brand uniquely, but it certainly helps you know whether you are on the right track or not.
Begin by taking a look your rivals’ social media campaigns on social media. Similarly, keep a close watch over their promotional activities carried out on different media such as outdoor advertising or TVCs.
As and when you find something unique, take notes and come up with more interesting and unique concepts that will help you stay ahead of the game. But don’t try to copy their strategy as something that works wonders for their business may not suit yours.
#5 Make the most of the local events
Whether your business is internationally acclaimed or just a startup, make the most of the local events and there will be no looking back. For instance, if there is a local inter-school football tournament, become a sponsor for that event. Use the event to distribute flyers and brochures and to educate potential customers about your brand/business. And these are just two of the things you can do at events. With a series of such similar events, your brand’s visibility will increase manifold over a period of time.
#6 Engage your audience with contests
Who doesn’t like to get lucky and take home some cool prizes? All of us do, right? This is the reason why holding contests should always be a part of your marketing strategy. It can be anything, a photo caption contest, a photography contest, a tagging contest, an easy quiz contest or a content repost contest on social media. These contests do not take a lot of effort to enter and play. This is why they guarantee a lot of attention from your targeted audience segment.
Bonus: This exercise in brand marketing will also get you a number of new followers.
#7 Freebies and giveaways
There is a bit of freeloader hidden in all of us and this is why distributing freebies and giveaways take the center stage in marketing strategies. Blogs and social media accounts are the best places to host giveaways and you can tie-up with popular blog owners and influencers on social media.
A great idea is to offer hampers or some of your products too as potential freebies and giveaways, which will be effective in spreading the word when you launch a new product. Similarly, providing free samples of products to your clients and potential customers also work as great incentives for them to use and recall your brand.
#8 Create an app
We are living in a mobile-first world and therefore, creating an app is going to be of great use and value when it comes to building your brand from the scratch and marketing it. For instance, if you are into cosmetics, you can create an app that takes apart various cosmetics and gives reviews. Similarly, you can also create an app that helps your target users try on different cosmetics on their person by uploading their selfie or test run it on the default image.
If you are into real estate, get an app developed that gives users latest property deals in their neighborhood or in any other location that they save in the app. Or else, you can just settle for developing any other app under the sun that either solves your target users’ problems or entertains them. An app in any case, is going to be a worthwhile investment for branding as you can also earn revenues via the app itself!
So, these are some of the latest tips, which will help you market your brand in a unique way. How about sharing your thoughts on the same or adding a tip or two to the list? Go ahead, we are all ears!