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Adtruism – It all ads up.


The Adtruism Team

The Adtruism Team at Grand Canal Dock

Adtruism is a social-tech startup that allows anyone with a website or blog to effortlessly raise money for a worthy cause – without asking for donations. An Adtruism widget, once placed on your website, displays commercial advertisements and Adtruism (a nonprofit) transfers 100% of the ad-revenue to your chosen charity.

Student founder Brian McCormick hacked together a demo site in May of last year and got a great response from the online community. Developing the website and software in his spare time while studying law at UCD, he delayed launching the scalable platform until he had completed his finals, last month. Adtruism is currently operated by a team of student volunteers from UCD and Trinity.

Adtruism is being supported by Social Entrepreneurs Ireland through their Awards program and will receive between €33,000 and €200,000 worth of funding and support this October.

Adtruism also receives pro bono services from companies including KPMG and ZEDO. Worthy causes currently supported include the Make a Wish Foundation, UNICEF, and Doctors without Borders. Adtruism are actively growing a network of socially responsible advertisers includes and Horizon.

The launch video, released this week, is an eye catching and refreshingly humorous piece of work, currently doing the rounds on social media.  [youtube]

The social-tech startup have already amassed an impressive backing from industry experts, with an advisory board consisting of founders and investors from international companies such as ZEDO, Adify, Flixster, Twitter and Netflix.

Adtruism are also this week’s Silicon Republic Startup of the Week. This social enterprise is certainly ones to watch on the emerging social tech scene in Ireland.

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