Small Business Can is the best website targeting a Northern Ireland audience, according to a panel of UK judges.
The site won best website award at the prestigious Chartered Institute of Public Relations (CIPR) Northern Ireland awards in the Europa Hotel, Belfast last week.
Some of the SBC team were on hand to pick up the award in front of an audience of more than 200 business people.
The panel of judges were very impressed by the site saying:
“This is a good example of marketing to a customer base through an online channel. Relationship building is demonstrated in a clear and easy way using a light-touch with customers, who feel comfortable about owning the forums and discussing issues online. The success of the website can be seen in the number of visitors it attracts and the number of people registering each day. Clearly it appeals to its target audience. The amount of time spent by visitors on the site shows that the content is interesting, and the number of comments posted shows that visitors are engaging with the content.”
The CIPR is the representative body of the public relations industry in the UK. Judges of the awards included leading communications professionals from across the UK.