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USP as a Unique Story Point or the Emotional Point Of Difference (EPOD)

“The moment of clarity” talks about anthropology as a key science to really help understand your client. Market research does not work, Emotionomics and Kahneman et al have showed us that we are barely rational. Brain Solis talks about “moments of truth”. The Shallows explains our diminishing attention span. Everybody talks about information overload. You don’t want to be in marketing II Being a marketer is really, really difficult. Particularly [...]

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DO! Because Doing is All You Need

We are always on the look out for European business authors. Still most business authors are American. Which is interesting in a world that is supposed to be globalised. Maybe we have created our own filter bubble. There must be some excellent business authors from China, India, Brazil, Russia, and we would be much obliged for any suggestions. Contact us at ron@bookbuzz.biz. Irish business authors Let alone finding Irish authors. Could [...]

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Future Scenarios, The Faster Things Move, The Further You Need to Look Ahead

How do you plan for a world that is in constant flux? We are getting that question a lot. Should you plan at all? What timeframe do you plan for? And how do you make an organisation fluid enough to respond to constant change and volatility? BIG questions. No easy answers. Do you have a plan? A lot of companies have a plan. Sometimes it is a strategic plan. What [...]

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Your Business in the Future

What is the relevance to business? It was the first question my girlfriend asked, when I told her about this book. Have been scratching my head…… Future trends are important Here is what I have come up with. Future trends are important for business to understand. Business is not about today, business is about tomorrow. Your vision and your plans for the future should be grounded in deep understanding of [...]

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The Power of Branding

Ever since I read “Brandwashed” I look at marketeers with some suspicion. Ever since I read “The old rules of marketing are dead” I questioned their added value. “Branding is for for cows” questions the effect of branding. Brian Solis (my old time favourite writer on social media), would suggest that there is an end to business as usual. Particularly for marketeers. Our clients Our clients struggle with marketing too. [...]

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Business is Using the Wrong Models to Make Decisions

One of my favourite management books is “Business exposed” by Freek Vermeulen. It basically says that most of the management theories we belief in, are based on nothing. Boards, downsizing, ISO, TQM, talent, strategy, numbers, innovation, you name it. 99% of the case hard science does not work “The Moment of Clarity” is that kind of book. Business is using the wrong models to make decisions. Linear models of problem [...]

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The Science of Serendipity

“The storms of creative destruction are blowing us to a better place”. This is a quote directly from “Megachange, the world in 2050”. If you watch the technology trends, there is no question about it. Big data, the internet of things, social media, genetics, biology, quantum computing are all big waves. In that context, innovation and future proofing your business, become more and more important. Innovation as the key challenge 99% [...]

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Take Massive Sales Action

More and more of our clients are asking to help us solve their sales problem. We have used “Life is a pitch”, which is a nice, soft, gentle book about the nobility of sales. The book “Sell or be sold” takes a sledge hammer to selling. Grant Cardone argues that selling is an essential life skill. If you can sell, you will eat. If there would be no sales, there [...]

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Entrepreneurs as Top Athletes?

Entrepreneurs as top athletes Always believed that an healthy mind is a key success factor in running and growing a business and that there is huge overlap between sports and business. Entrepreneurs are the top athletes of the business world. With the same passion, the same ability to postpone gratification, with the same ability to focus and the same ability to suffer when needed. Simple focus When you listen to [...]

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Do it! Marketing

Our clients are struggling with marketing. It has become incredibly complex. The marketing mix, the communication mix, the channels available, measurement, the pressure on budgets, proofing the ROI, understanding social media and understanding technology are all hot topics. Marketing gets bad press And marketing sometimes gets a bad press. Not accountable, manipulative (read “Brandwashed”), not understanding social media, old rules don’t apply, marketing is dead and what’s the point of [...]

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Does the Internet Make you Stupid?

My Bookbuzz colleague Alan Jordan has done a lot of work with executives on the way they think and make decisions. The key book is Kahneman’s “Thinking fast and slow”, but we have uses other books such as “This will make you smarter” which we reviewed on Newstalk recently. The context Does the Internet Make you Stupid? With clients we have also covered and solved issues and problems around the [...]

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The Impact Equation

Impact = Contrast X (Reach + Exposure + Articulation + Trust + Echo) I was really looking forward to The Impact Equation. Written by the authors of “trust agents”. A book that was ahead of its time. It started well. The equations is top notch (and common sense). And that is the point. The whole book is common sense. Delight your customers (duh!) Emotion supersedes ratio (duh!) Gaming is creeping [...]

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Entrepreneurship Is The Future

Hot ticket items Entrepreneurship, intrapreneurship, innovation and culture are hot ticket items for our clients. So I keep an eye out on the start up books that come out on a regular basis. I am childish As an author of start up books myself, I get very jaundice when I start reading others. It is professional jealousy and it is childish. Most  of these books (if not all) are better [...]

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Makers, the book to read for Richard Bruton

I am a fan I am a huge fan of Chris Anderson. Both “The long tail” and “Free” are great reads and Truly thought provoking. Both, but particularly “Free” is a book we use regularly with clients. The question asked is “what happens if your service will become available for free (which it will)? Talk about throwing a fox into a chicken den. Digital disruption A few weeks ago we [...]

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Filter bubble, the shallows on steroids?

Client problem A lot of our clients are struggling with the speed of change. In social media, in marketing and in customer behaviour. They are also struggling with innovation . Future bubble A friend (thanks Alan Boyd of Hoik) recommended “Filter Bubble”. Boy(d) am I impressed. It is a book that covers the impact of the introduction of personalised search. My search results on “soccer” will be very different than [...]

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Branding and total recall

What is the future of business? WTF, DCJ Brian Solis is the author of “Engage” and “The end of business as usual” (#WTF). In my view he is one of the best in social media and marketing. #WTF is an extension of “Engage” and “The end of business as usual” and expands on the constant feedback loop or what he now calls the experience loop or Dynamic Customer Journey (DCJ). [...]

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Innovation lessons (ish)

Why does innovation not work? Why do the big companies spend the millions and the young start ups with no money walk away with the big price? “Creative intelligence” is about trying to crack the innovation code.   What are the tricks? Embrace VUCA (volatile, uncertain, complex, ambiguous) Harness uncertainty Play Create a knowledge jumping point (TED, knowledge, connections) Pick congestion to immerse yourself (cities of knowledge and connections) Use [...]

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Steeped in Innovation

Steeped in innovation At Bookbuzz we suddenly seem to be steeped in sessions and books about innovation and creativity. From “Antifragile” by Taleb, to “Digital disruption, the next wave of innovation”. From “Creative intelligence” to “Business Model Innovation Factory”. Sign of economic recovery? Innovation is a hot topic again. I think it’s a sign of economic recovery. However, the messages from the sessions and books are scary. Why isn’t innovation [...]

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Are You Delivering Customer Delight?

Every now and then you get a business book that hits the spot. One that makes you think, puts things into a different context, with some compelling and well thought through concepts on how to improve your business. Are You Delivering Customer Delight? “The connected company” is one of these books. Written by Dave Gray, the book asks the question: “Is your company designed to deliver customer delight?”. What is [...]

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Tweaking is Not Enough

At the moment we are working with a number of clients that are struggling with innovation. The programmes they introduced don’t work, the idea box stays barren and the cynics have taken over the asylum. Lessons The Business Model Innovation Factory (BMIF) is currently the book we use to explain and show why innovation does not work.  Why this book and what can you learn from it? Fundamental innovation First [...]

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