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Author Archive | DianaSmith

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Green Business ideas

A profitable business model can also be friendly to the environment. It’s just the matter of choosing eco-friendly way in the overall strategy of the company and consequently, all areas of the organization will be aligned with this goal. It is not something that can happen overnight, but it is […]

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Kickstarting Your Home-Based Business

Nowadays, doing business from your home is not so rare thing to see as it was few years back. Pros and cons for this type of work are numerous, but people turn to it quite often, which shows us that it is something worth thinking about. If you are sick […]

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Rules of a Successful Business Lunch

Just last week I had a great client passing through and he invited me and several members of my office to lunch. It got me thinking about what makes for a successful business lunch. So I decided to pen down these simple rules to act as a guideline. Breakfast, Lunch, […]

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How to Make Your Business More Visible

It is a well-known fact that people try to find a niche for their small business so that they have less competition and they have more room for advancement. However, the smaller your niche is, the less competition you have but also, you need customers with more specific needs. Therefore, […]

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5 Steps to Make Your Employees Happy

Finding proper motivation for your employees is one of the most important things in business, if not the most important one. When you have a happy and motivated worker on your staff, you have a properly functioning business on your hands. The sooner you realize the better – your business […]

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Most Innovative and Unique Marketing Campaigns

With the upsurge of modern media platforms, most business companies are looking for the best marketing campaigns that can enforce their message, solution or product into the demanding and extremely digital consumer market. Therefore, they are after creating new and unique ideas that can enable them leave a lasting impact […]

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Easy Ways to Motivate Your Employees

It is a well-known fact that marketing problems are the majority of problems in the business world. If we go from the fact that ’’the motivation is the essential of management’’ it is clear that the most of the problems could be solved by motivating your employees. The three main […]

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How to Reduce Business Costs

Reducing costs may sound simple but it surely isn’t, especially when you want the best for both your company and the client. You need to approach the problem of cost reduction smartly and methodically. This is usually achieved through careful observation of your spendings and eventually targeting the thing that […]

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