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Author Archive | Emma Sturgis

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Six Ways to Engage Your Customers Better

Being a small business owner isn’t easy. Simply being able to reach customers and retain them can be extremely difficult. However, if you are able to successfully engage with your core customer base, you could develop a loyal following that will provide you with revenue for years to come. Below […]

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Startup Strategy: How to Cultivate Customer Loyalty

Customer acquisition and retention are probably the top focus for any startup. Without word-of-mouth referrals, it’s very difficult for a startup to stay in business long. Fortunately or unfortunately, the Internet and the prevalence of social media have made customer impressions rapidly publicized the instant a customer sends out feedback. […]

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Five Habits of Successful Small Business Leaders

Each year, thousands of people start small businesses. Unfortunately, at the same time, thousands of small businesses fail. What is the secret to staying afloat in an uncertain economy? It could be a number of simple habits demonstrated by successful small business leaders. The following are the habits most often […]

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