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Top 10 Social Media Management Tools

Managing multiple accounts across several social networks can be a time consuming and frustrating job. With these handy social media management tools, you will be able to track and manage your social media accounts efficiently and easily, giving you more time to focus on the rest of your web properties. 1. TweetDeck The original TweetDeck app was made by an independent team of developers. The app became so popular that […]

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Tips on Choosing a Good Domain Name

With the global dominance of the internet, a huge number of businesses worldwide have some form of online presence.  As more and more businesses take to the web, it can prove a difficult challenge trying to find a memorable domain name that hasn’t already been snapped up.  But, it’s not an impossible feat.  Read on for some tips on choosing a good domain name. Relevance If you’re not sure where […]

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Data Protection For Small Businesses

The Data Protection Act may be something that if you are a small business, you have overlooked and thought perhaps that it wasn’t necessary or didn’t apply to you. The ICO (Information Commissioner’s Office) can fine small businesses up to £500,000 for breaches of the Data Protection Act, so now is the time to comply with the Data Protection Act. For those of you who are not familiar with the […]

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5 Tips for People Working From Home

Working from home has a lot of benefits – you save time and money by not having to worry about the daily commute, you get to work in an environment you have customized to your own tastes and you don’t have to put up with irritating co-workers.  There are also plenty of downsides to working from home, however – you’re isolated, there are more distractions to deal with, and it’s […]

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Keeping Your Employees Happy

If you own a business, your goal should be to make money (of course!). However, you should also strive to make your employees happy. Lately, we’ve been inundated with images of offices around the world that find unique ways to boost productivity and encourage creativity. Small business owners might not be able to do things on such a grand scale, but there are smaller and more affordable ways to lift […]

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What Drives Employee Engagement?

Many things can make a company successful whether it is good products, efficient customer service, effective and modern technologies or cost effective methods. Yet all of these things become redundant if they are handled by a disengaged workforce. Studies prove that companies with engaged and motivated employees highly outperform those who are not. So how can a company engage their workforce and improve their overall performance? Here are a few […]

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5 Ways To Improve Your Business Communications

Technology has transformed the way we do business. Today, even small businesses can easily and efficiently work with international clients and outsourcing firms. Instant communication and access to information is something that any company can enjoy, even on a relatively small budget.  Here are 5 Ways To Improve Your Business Communications and a few tips to help you take advantage of the power of modern communications technology. 1. Get a leased […]

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Packaging and Brand Perception

Most people probably don’t sit down and think about the psychologies behind the products they purchase in the supermarket. For most of us, it’s an instant, instinctive action that operates on our unconscious level. Yet, what we choose to buy or not to buy, is actually a very complex thought process based on our emotions. The packaging of the product is a key component for brand perception and decision to buy. […]

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How to Create Brand Recognition

The attitudes that consumers have towards brands today are very different to the attitudes of even one generation ago. Today, having a strong brand is more important than ever before. Consumers are not content to purchase a product simply because it “can do the job”. They identify strongly with the brands that they use, and demand the ability to communicate with, and feel a part of, those brands. In this post […]

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Designing Your Workplace

The right office environment is vital for morale and productivity in the workplace. Offices may be a place for work but that doesn’t mean it has to look drab and uninspiring. If you’re a small company and simply do not have the money to invest on sprucing up your office, there are some very cost-effective ways to enhance not only the look and feel of your office but improve the […]

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