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Author Archive | Jacobbaadsgaard

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5 Tips to Getting Rid of Entrepreneur Stress

It goes without saying; the entrepreneurial life bears many advantages when compared to the regular workforce. These could include a more flexible schedule, the ability to be your own boss, and of course, having more authority over your financial destiny. However, these advantages are not without costs. When foregoing typical employment […]

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Google Ads Banner Campaign 101

Creating a Google Ads banner campaign is a good choice for anyone just beginning advertising campaigns. Google has a built in Adsense network in which your ads will be displayed. Users will see your ads on Google search results pages and on websites which are part of Google’s Adsense network, […]

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Making a Great Ad for PPC Marketing

Businesses involved in PPC marketing and advertising are always looking for ways to increase their click through rates. Nevertheless, many do not realize that the first step to achieving this is to have a good ad. Without a good ad, your website will be performing below par in terms of […]

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The Benefits of Adwords Enhanced Campaigns

For your PPC campaign to work optimally, you need to keep up with the changing trends and technological innovations in the online marketplace. Since the goal is to attract traffic and convert them into customers, you need to understand the consumer behaviour of your target customers. This will enable you […]

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Combining SEO and PPC Advertising Campaigns

Many website owners approach Search Engine Optimization (SEO) and Pay Per Click (PPC) as completely different marketing strategies. Even though the two approaches are different in many ways, both the SEO and the PPC advertising campaigns target the same customer who is searching for the same product or service. Combining the two […]

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8 Things to Avoid When Starting a PPC Campaign

Small business professionals venture into the world of PPC with great expectations. Unless they have worked with PPC before, odds are they will make some mistakes. These errors can limit the effectiveness of their PPC campaign. After a couple of campaigns, it’s unlikely they will have the same missteps. Below […]

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