About joyhealey

Joy Healey took her nutritional therapy business on line and learned much in the process, including how to offer a service that others rarely offer. She now uses her hard-won on-line skills to help newcomers get on-line without making the mistakes she made.

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7 Online Marketing Mistakes

I made many online marketing mistakes when it became obvious that my business needed a  website. I had qualified as a nutritional therapist in the year 2000 and started by advertising in the yellow pages, seeing clients face-to-face, but soon the public flocked to the Internet. As a sole-trader and recent start-up, I chose a DIY approach to getting online, to suit my limited budget. It’s been a roller-coaster ride with highs as I overcame each technical challenge, followed by the depths of despair as the next trial hit my [...]

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