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Author Archive | Maceager


The Greatest Last Place Finish Ever

TV producer Bud Greenman was packing away his gear following the 1968 Mexico City Marathon. It had been over an hour since he had preserved for posterity the elegance and poise of the iconic Ethioian runner Mamo Wolde as he cruised, almost effortlessly across the finish line in a time of 2:20:26. An assistant came running up to him yelling ‘There’s one left. You ought to film him’. And sure […]

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Marketing strategies, your pitch to 82,000 fans

Nothing quite compares to the primal atmosphere of Croke Park on All Ireland Final day. Let’s see how it relates to marketing strategies and your pitch to 82,000 fans. It’s live theatre in its rawest state and every emotion is intensified and expanded like few other times in a normal setting. Two months later I’m still pulsating to the memories of Galway going head to head against Kilkenny in that […]

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The only business book you'll ever need to read

The only business book you’ll ever need to read

The only business book you’ll ever need to read: I can recall speaking by phone once to the legendary motivational speaker Bob Proctor. I was awestruck and amazed by this elderly mans financial success, his energy and his ambition for the future. I asked him how he went from making $70,000 a year to $1,000,000 in just two years. ‘Its quite simple. I came in possession of a book that […]

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Buy yourself a tracksuit

Pat Coakley is widely recognised as one of Ireland’s finest business people, family men and Liverpool supporter par extraordinaire. It wasn’t always that way. As a young man, his first marriage broke up, he lost his job and worse again, as he said himself, he lost his ‘self esteem’. One evening, in a dingy pub in Dublin, he sat bemoaning his lot to a disinterested listener. ‘Buy a track suit […]

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Why they should teach love in business school

‘Love is a verb. It needs to be acted upon’ Fr. John Powell I remember shortly after creating SMACHT meeting Michael Keaney, father of Diarmuid, one of our outstanding Smachties. Michael is a wonderful Gaelgeoir  (Irish speaker)  and I thought he’d be really impressed with me naming a course with an Irish title. I asked him in Irish what he thought of the title. After some reflection he replied. ‘Bheadh […]

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How to put Smácht on your time

‘Dost thou love life? Then do not squander time, for that is the stuff life is made of’. Benjamin Franklin. Why Put Smácht on Your Time? In 1998 I trained as a time management trainer in the headquarters of Priority Management in Vancouver. The opinion at the the time was that technology would revolutionise the way we work and subsequently the way we manage our time. Fuelled by rumours of […]

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FearPower: Why Your Greatest Fears May Be Your Most Powerful Allies

‘Do the thing you fear and the death of fear is certain’. Ralph Waldo Emerson My first memory of fear was the boogieman. I then graduated to the devil. I quickly went full circle and got petrified that holy God, the good guy, was monitoring my every misdemeanor. Then it became being beaten up by everyone who was bigger than you which, let’s face it, was most of the world […]

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